A data profile of the people who buy, follow and care about Organic food in Poland — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 4,826,937 people in Poland.
Organic food has an estimated audience of 4,826,937 people in Poland. 68.4% are female, 31.6% are male, average age 41.8. Top brand affinities: Movies, Outdoor recreation, Culture, Recipes, Smyk.
Top brand affinities include Movies, Outdoor recreation, Culture, with strongest over-indexing on Movies (1.55× the country average).
Demographically, the Organic food audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Organic food fan in Poland is more female, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Movies.
The key figures that characterise the Organic food profile in Poland.
68.4% are female, 31.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 41.8 |
| Estimated audience size | 4,826,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Organic food audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 3.02× | ||
| 02 | Organic farming | Food & Beverages | 2.54× | ||
| 03 | Smyk | Shopping | 2.06× | ||
| 04 | Stradivarius | Shopping | 1.93× | ||
| 05 | Healthy diet | Health | 1.81× | ||
| 06 | Skirt | Fashion & Accessoires | 1.76× | ||
| 07 | Sephora | Shopping | 1.76× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.73× | ||
| 09 | Blouse | Fashion & Accessoires | 1.73× | ||
| 10 | H&M | Shopping | 1.68× | ||
| 11 | Parent | Kids & Family | 1.68× | ||
| 12 | Handbags | Fashion & Accessoires | 1.65× | ||
| 13 | Outdoor recreation | Sports | 1.64× | ||
| 14 | Rossmann | Shopping | 1.62× | ||
| 15 | Culture | Literature | 1.59× | ||
| 16 | Movies | Movies & TV | 1.55× | ||
| 17 | Recipes | Food & Beverages | 1.55× | ||
| 18 | Super Express | News | 1.55× | ||
| 19 | Shopping malls | Shopping | 1.52× | ||
| 20 | Parenting | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.67× | |
| Individualism | JOY | 1.63× | |
| Design Affinity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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