A data profile of the people who buy, follow and care about Outdoor recreation in Poland — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 9,663,167 people in Poland.
Outdoor recreation has an estimated audience of 9,663,167 people in Poland. 54.5% are female, 45.5% are male, average age 39.5. Top brand affinities: Ryanair, Do it yourself (DIY), Rossmann, Organic food, Alpine skiing.
Top brand affinities include Ryanair, Do it yourself (DIY), Rossmann, with strongest over-indexing on Ryanair (2.29× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Outdoor recreation fan in Poland is balanced, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Outdoor recreation profile in Poland.
54.5% are female, 45.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 39.5 |
| Estimated audience size | 9,663,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Outdoor recreation audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryanair | Travel & Leisure | 2.29× | ||
| 02 | Rossmann | Shopping | 2.29× | ||
| 03 | Alpine skiing | Sports | 2.29× | ||
| 04 | Dyson | Home & Garden | 2.29× | ||
| 05 | Concealer | Beauty & Wellness | 2.29× | ||
| 06 | Face powder | Beauty & Wellness | 2.23× | ||
| 07 | Kitchenware | Home & Garden | 2.04× | ||
| 08 | Thermomix | Home & Garden | 2.03× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 10 | Activism | Politics & Society | 1.82× | ||
| 11 | Soft drinks | Food & Beverages | 1.81× | ||
| 12 | Art jewelry | Fashion & Accessoires | 1.81× | ||
| 13 | FlixBus | Cars & Mobility | 1.75× | ||
| 14 | Knitting | Home & Garden | 1.72× | ||
| 15 | otoMoto.pl | Cars & Mobility | 1.66× | ||
| 16 | Bedroom furniture | Home & Garden | 1.66× | ||
| 17 | Organic food | Food & Beverages | 1.64× | ||
| 18 | Konfrontacja Sztuk Walki | Sports | 1.60× | ||
| 19 | Organic farming | Food & Beverages | 1.58× | ||
| 20 | Manchester United F.C. | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Spirituality | BALANCE | 1.34× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.93× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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