A data profile of the people who buy, follow and care about Dyson in Poland — modelled from more than twelve digital signal sources. Dyson has an estimated audience of 1,387,695 people in Poland.
Dyson has an estimated audience of 1,387,695 people in Poland. 74.7% are female, 25.3% are male, average age 43.5. Top brand affinities: Roomba, Cleanliness, Vacuum cleaner, Ornamental plant, Clothing.
Top brand affinities include Roomba, Cleanliness, Vacuum cleaner, with strongest over-indexing on Roomba (16.0× the country average).
Demographically, the Dyson audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Dyson fan in Poland is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Roomba.
The key figures that characterise the Dyson profile in Poland.
74.7% are female, 25.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 43.5 |
| Estimated audience size | 1,387,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Dyson audience comes from Poland.
| Country | Share |
|---|---|
| United States | 9.6% |
| Germany | 7.6% |
| Italy | 7.3% |
The strongest cross-interests of the Dyson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roomba | Technology & Electronics | 16.00× | ||
| 02 | Cleanliness | Home & Garden | 7.69× | ||
| 03 | Vacuum cleaner | Home & Garden | 4.92× | ||
| 04 | Child development | Business & Career | 3.97× | ||
| 05 | Ornamental plant | Home & Garden | 3.53× | ||
| 06 | Kitchenware | Home & Garden | 2.93× | ||
| 07 | Thermomix | Home & Garden | 2.84× | ||
| 08 | SodaStream | Food & Beverages | 2.50× | ||
| 09 | Bedroom furniture | Home & Garden | 2.49× | ||
| 10 | Black Red White | Home & Garden | 2.16× | ||
| 11 | JYSK | Home & Garden | 1.94× | ||
| 12 | Bathroom | Home & Garden | 1.91× | ||
| 13 | Home Appliances | Home & Garden | 1.85× | ||
| 14 | Castorama | Shopping | 1.69× | ||
| 15 | Leroy Merlin | Shopping | 1.69× | ||
| 16 | Skirt | Fashion & Accessoires | 1.67× | ||
| 17 | IKEA | Home & Garden | 1.55× | ||
| 18 | Clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.52× | ||
| 20 | TUI | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.80× | |
| Design Affinity | PREMIUM | 1.55× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.45× | |
| Career Orientation | POWER | 0.65× | |
| Community Orientation | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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