A data profile of the people who buy, follow and care about SodaStream in Poland — modelled from more than twelve digital signal sources. SodaStream has an estimated audience of 1,505,865 people in Poland.
SodaStream has an estimated audience of 1,505,865 people in Poland. 57.4% are female, 42.6% are male, average age 45.9. Top brand affinities: Waterdrop, Chery, RTV Euro AGD, Healthy habits, Carbonated water.
Top brand affinities include Waterdrop, Chery, RTV Euro AGD, with strongest over-indexing on Waterdrop (93.82× the country average).
Demographically, the SodaStream audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Urban Lifestyle, Individualism.
The typical SodaStream fan in Poland is more female, around 45.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Waterdrop.
The key figures that characterise the SodaStream profile in Poland.
57.4% are female, 42.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.9 |
| Estimated audience size | 1,505,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide SodaStream audience comes from Poland.
| Country | Share |
|---|---|
| Germany | 16.8% |
| Poland | 16.4% |
| United States | 12.2% |
The strongest cross-interests of the SodaStream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waterdrop | Food & Beverages | 93.82× | ||
| 02 | Chery | Cars & Mobility | 52.95× | ||
| 03 | Chery Tiggo | Cars & Mobility | 24.73× | ||
| 04 | Lilies | Home & Garden | 17.49× | ||
| 05 | Carbonated water | Food & Beverages | 13.51× | ||
| 06 | Doughnut | Food & Beverages | 5.47× | ||
| 07 | Gluten | Health | 4.73× | ||
| 08 | Healthy habits | Health | 4.46× | ||
| 09 | otoMoto.pl | Cars & Mobility | 2.89× | ||
| 10 | Philips | Technology & Electronics | 2.47× | ||
| 11 | RTV Euro AGD | Shopping | 2.43× | ||
| 12 | Starbucks | Food & Beverages | 2.15× | ||
| 13 | Media Markt | Shopping | 2.11× | ||
| 14 | Planet | Travel & Leisure | 2.11× | ||
| 15 | Water | Food & Beverages | 2.06× | ||
| 16 | X | Internet & Social Media | 1.78× | ||
| 17 | Lech Poznań | Sports | 1.69× | ||
| 18 | Gmail | Internet & Social Media | 1.62× | ||
| 19 | KFC | Food & Beverages | 1.61× | ||
| 20 | Barbecue | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.87× | |
| Individualism | JOY | 1.37× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Travelling | THRILL | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for SodaStream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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