SodaStream Audience in Germany
SodaStream has an estimated audience of 1,496,924 people in Germany. 54.3% are female, 45.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: QVC, Aral AG, Wetter.com, Waterdrop, Gala.
The average SodaStream fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include QVC, Aral AG, Wetter.com, with strongest over-indexing on QVC (2.72× the country average). Demographically, the SodaStream audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of SodaStream fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.6 |
| Estimated audience size | 1,496,924 |
Audience persona
The typical SodaStream fan in Germany is balanced, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for QVC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 397,361 | 1.21× |
| Bayern | 282,965 | 1.18× |
| Baden-Württemberg | 206,563 | 1.01× |
| Niedersachsen | 168,704 | 1.16× |
| Hessen | 109,281 | 0.96× |
| Sachsen | 78,589 | 1.07× |
| Rheinland-Pfalz | 74,425 | 0.99× |
| Berlin | 57,033 | 0.85× |
| Schleswig-Holstein | 56,107 | 1.04× |
| Brandenburg | 40,682 | 0.88× |
| Sachsen-Anhalt | 40,314 | 1.04× |
| Thüringen | 38,450 | 1.01× |
| Hamburg | 32,041 | 0.95× |
| Mecklenburg-Vorpommern | 25,538 | 0.89× |
| Saarland | 15,941 | 0.87× |
| Bremen | 11,402 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QVC | 2.72× | Movies & TV |
| Aral AG | 1.73× | Cars & Mobility |
| Wetter.com | 1.72× | Home & Garden |
| Waterdrop | 6.69× | Food & Beverages |
| Gala | 1.53× | News |
| Barbie | 1.71× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.83× | Movies & TV |
| Friends | 1.71× | Movies & TV |
| FOCUS Online | 1.65× | News |
| Helene Fischer | 1.59× | Music & Radio |
| Let's Dance (German TV series) | 1.68× | Movies & TV |
| Fressnapf | 1.84× | Shopping |
| RTL Television | 1.62× | Movies & TV |
| Schlager music | 1.52× | Music & Radio |
| Wirtz | 1.71× | Music & Radio |
| Sat.1 | 1.71× | Movies & TV |
| Storm of Love | 1.75× | Movies & TV |
| Finch | 1.57× | Music & Radio |
| Lower Saxony | 1.63× | Travel & Leisure |
| Georgie & Mandy's First Marriage | 4.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.71 |
| DIY Mentality | THRILL | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Sports Activity | POWER | 1.25 |
| Community Orientation | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.5% |
| Poland | 16.1% |
| United States | 12.4% |
See SodaStream audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does SodaStream have in Germany?
SodaStream has an estimated audience of 1,496,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SodaStream fans?
54.3% of SodaStream fans are female, 45.7% are male, with an average age of 41.6 years.
Which brands do SodaStream fans like most?
SodaStream fans show strongest brand affinity for QVC (2.72×), Aral AG (1.73×), and Wetter.com (1.72×) over the country average.
Where do SodaStream fans live in Germany?
SodaStream fans in Germany are most concentrated in Nordrhein-Westfalen (reach 397,361), Bayern (reach 282,965), and Baden-Württemberg (reach 206,563). These three regions account for the largest share of the active audience.
What other brands do SodaStream fans also like?
Beyond SodaStream itself, the audience over-indexes on Aral AG (1.73×), Wetter.com (1.72×), Waterdrop (6.69×), and Gala (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SodaStream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.