SodaStream Target Market in Germany
A data profile of the people who buy, follow and care about SodaStream in Germany — modelled from more than twelve digital signal sources. SodaStream has an estimated audience of 1,549,182 people in Germany.
The average SodaStream fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include QVC, Waterdrop, Müller (company), with strongest over-indexing on QVC (2.72× the country average).
Demographically, the SodaStream audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SodaStream fan in Germany is balanced, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for QVC.
At a glance
The key figures that characterise the SodaStream profile in Germany.
Search interest · 12-month trend
Customer demographics of SodaStream
54.3% are female, 45.7% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.6 |
| Estimated audience size | 1,549,182 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 27% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide SodaStream audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 16.8% |
| Poland | 16.4% |
| United States | 12.2% |
Geography
Where the SodaStream audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~400K | 1.18× | |
| 02 | Niedersachsen | ~200K | 1.15× | |
| 03 | Bayern | ~300K | 1.14× | |
| 04 | Schleswig-Holstein | ~60K | 1.05× | |
| 05 | Sachsen-Anhalt | ~40K | 1.05× | |
| 06 | Sachsen | ~80K | 1.04× | |
| 07 | Thüringen | ~40K | 1.03× | |
| 08 | Baden-Württemberg | ~200K | 1.02× | |
| 09 | Rheinland-Pfalz | ~80K | 1.02× | |
| 10 | Hessen | ~100K | 0.94× | |
| 11 | Saarland | ~20K | 0.94× | |
| 12 | Hamburg | ~30K | 0.93× | |
| 13 | Mecklenburg-Vorpommern | ~30K | 0.92× | |
| 14 | Bremen | ~10K | 0.91× | |
| 15 | Brandenburg | ~40K | 0.89× | |
| 16 | Berlin | ~50K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SodaStream audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waterdrop | Food & Beverages | 6.69× | ||
| 02 | QVC | Movies & TV | 2.72× | ||
| 03 | In aller Freundschaft | Movies & TV | 1.90× | ||
| 04 | Alles was zählt | Movies & TV | 1.90× | ||
| 05 | Fressnapf | Shopping | 1.84× | ||
| 06 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.83× | ||
| 07 | Storm of Love | Movies & TV | 1.75× | ||
| 08 | Aral AG | Cars & Mobility | 1.73× | ||
| 09 | Wetter.com | Home & Garden | 1.72× | ||
| 10 | Barbie | Movies & TV | 1.71× | ||
| 11 | Sat.1 | Movies & TV | 1.71× | ||
| 12 | Let's Dance (German TV series) | Movies & TV | 1.68× | ||
| 13 | Bares für Rares | Movies & TV | 1.67× | ||
| 14 | FOCUS Online | News | 1.65× | ||
| 15 | Lower Saxony | Travel & Leisure | 1.63× | ||
| 16 | RTL Television | Movies & TV | 1.62× | ||
| 17 | Helene Fischer | Music & Radio | 1.59× | ||
| 18 | Müller (company) | Food & Beverages | 1.55× | ||
| 19 | Schlager music | Music & Radio | 1.52× | ||
| 20 | Collien Ulmen-Fernandes | Movies & TV | 1.52× |
Personality of the SodaStream audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.06× | |
| DIY Mentality | THRILL | 1.04× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.42× | |
| Luxury Orientation | PREMIUM | 0.56× | |
| Early Adopter Mentality | POWER | 0.59× |
Frequently asked questions
Who is SodaStream's target market in Germany?
SodaStream's target market in Germany covers an estimated 1,549,182 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SodaStream customers?
54.3% of the SodaStream audience are female, 45.7% are male, with an average age of 41.6 years.
Which brands do SodaStream fans like most?
SodaStream fans show strongest brand affinity for QVC (2.72×), Waterdrop (6.69×), and Müller (company) (1.55×) over the country average.
Where do SodaStream fans live in Germany?
SodaStream fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do SodaStream fans also like?
Beyond SodaStream itself, the audience over-indexes on Waterdrop (6.69×), Müller (company) (1.55×), Barbie (1.71×), and Helene Fischer (1.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Obi (store) (19,801,773)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SodaStream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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