Waterdrop Audience in Germany
Waterdrop has an estimated audience of 889,640 people in Germany. 49.0% are female, 51.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nuts (film), Handmade Gifts, Progressive rock, Artistic inspiration, Staycation.
The average Waterdrop fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nuts (film), Handmade Gifts, Progressive rock, with strongest over-indexing on Nuts (film) (20.79× the country average). Demographically, the Waterdrop audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Waterdrop fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.2 |
| Estimated audience size | 889,640 |
Audience persona
The typical Waterdrop fan in Germany is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,766 | 1.04× |
| Bayern | 137,922 | 0.96× |
| Baden-Württemberg | 117,859 | 0.97× |
| Niedersachsen | 86,541 | 1× |
| Hessen | 61,459 | 0.91× |
| Sachsen | 55,900 | 1.28× |
| Rheinland-Pfalz | 44,527 | 1× |
| Berlin | 32,559 | 0.82× |
| Brandenburg | 31,605 | 1.15× |
| Schleswig-Holstein | 30,382 | 0.95× |
| Sachsen-Anhalt | 29,824 | 1.29× |
| Thüringen | 27,750 | 1.22× |
| Mecklenburg-Vorpommern | 18,217 | 1.07× |
| Hamburg | 16,421 | 0.82× |
| Saarland | 9,775 | 0.89× |
| Bremen | 4,700 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 20.79× | Movies & TV |
| Handmade Gifts | 4.09× | Kids & Family |
| Progressive rock | 2.61× | Music & Radio |
| Artistic inspiration | 1.53× | Arts & Culture |
| Staycation | 4.48× | Home & Garden |
| 3D printing | 2.43× | Technology & Electronics |
| Stradivarius | 1.58× | Shopping |
| Home Delivery | 1.52× | Food & Beverages |
| Graham Greene | 2.36× | Literature |
| Keeper (password manager) | 1.86× | Technology & Electronics |
| Esra Erol | 2.33× | Movies & TV |
| Carrie (novel) | 2.37× | Literature |
| Braun Büffel | 3.59× | Fashion & Accessoires |
| Graham Greene (actor) | 1.5× | |
| Information sensitivity | 1.95× | Technology & Electronics |
| Edvard Grieg | 3.07× | Literature |
| Preacher (comics) | 2.5× | Literature |
| Jaguar F-Pace | 2.36× | Cars & Mobility |
| Jaws | 3.02× | Movies & TV |
| Zamalek SC | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Social Media Usage | JOY | 1.25 |
| Indulgence | JOY | 1.22 |
| Sports Activity | POWER | 1.18 |
| Healthy Lifestyle | BALANCE | 1.15 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.1% |
| France | 10.5% |
| United States | 9.8% |
See Waterdrop audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Waterdrop have in Germany?
Waterdrop has an estimated audience of 889,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waterdrop fans?
49.0% of Waterdrop fans are female, 51.0% are male, with an average age of 39.2 years.
Which brands do Waterdrop fans like most?
Waterdrop fans show strongest brand affinity for Nuts (film) (20.79×), Handmade Gifts (4.09×), and Progressive rock (2.61×) over the country average.
Where do Waterdrop fans live in Germany?
Waterdrop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,766), Bayern (reach 137,922), and Baden-Württemberg (reach 117,859). These three regions account for the largest share of the active audience.
What other brands do Waterdrop fans also like?
Beyond Waterdrop itself, the audience over-indexes on Handmade Gifts (4.09×), Progressive rock (2.61×), Artistic inspiration (1.53×), and Staycation (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waterdrop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.