Waterdrop Audience in Germany
Waterdrop has an estimated audience of 889,640 people in Germany. 49.0% are female, 51.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mineral water, JACK & JONES, Satire, Tagesschau, Twitch.
The average Waterdrop fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mineral water, JACK & JONES, Satire, with strongest over-indexing on Mineral water (12.44× the country average). Demographically, the Waterdrop audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Waterdrop fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.2 |
| Estimated audience size | 889,640 |
Audience persona
The typical Waterdrop fan in Germany is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mineral water.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,766 | 1.04× |
| Bayern | 137,922 | 0.96× |
| Baden-Württemberg | 117,859 | 0.97× |
| Niedersachsen | 86,541 | 1× |
| Hessen | 61,459 | 0.91× |
| Sachsen | 55,900 | 1.28× |
| Rheinland-Pfalz | 44,527 | 1× |
| Berlin | 32,559 | 0.82× |
| Brandenburg | 31,605 | 1.15× |
| Schleswig-Holstein | 30,382 | 0.95× |
| Sachsen-Anhalt | 29,824 | 1.29× |
| Thüringen | 27,750 | 1.22× |
| Mecklenburg-Vorpommern | 18,217 | 1.07× |
| Hamburg | 16,421 | 0.82× |
| Saarland | 9,775 | 0.89× |
| Bremen | 4,700 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mineral water | 12.44× | Food & Beverages |
| JACK & JONES | 20.9× | Fashion & Accessoires |
| Satire | 3.92× | Literature |
| Tagesschau | 1.67× | Movies & TV |
| Twitch | 2.7× | Games |
| Transfermarkt | 2.15× | Sports |
| German television comedy | 4.17× | Movies & TV |
| RTL Television | 2.42× | Movies & TV |
| Bad Bunny | 4.09× | Music & Radio |
| Batman | 1.74× | Movies & TV |
| Aral AG | 1.61× | Cars & Mobility |
| Vacations | 1.75× | Travel & Leisure |
| German language | 1.58× | Politics & Society |
| QVC | 1.89× | Movies & TV |
| Hygiene | 1.77× | Beauty & Wellness |
| House music | 1.55× | Music & Radio |
| Flowering plant | 2.46× | Home & Garden |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Ariana Grande | 2.72× | Music & Radio |
| Westdeutscher Rundfunk | 1.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Social Media Usage | JOY | 1.25 |
| Indulgence | JOY | 1.22 |
| Sports Activity | POWER | 1.18 |
| Healthy Lifestyle | BALANCE | 1.15 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.1% |
| France | 10.5% |
| United States | 9.8% |
See Waterdrop audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Waterdrop have in Germany?
Waterdrop has an estimated audience of 889,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waterdrop fans?
49.0% of Waterdrop fans are female, 51.0% are male, with an average age of 39.2 years.
Which brands do Waterdrop fans like most?
Waterdrop fans show strongest brand affinity for Mineral water (12.44×), JACK & JONES (20.9×), and Satire (3.92×) over the country average.
Where do Waterdrop fans live in Germany?
Waterdrop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,766), Bayern (reach 137,922), and Baden-Württemberg (reach 117,859). These three regions account for the largest share of the active audience.
What other brands do Waterdrop fans also like?
Beyond Waterdrop itself, the audience over-indexes on JACK & JONES (20.9×), Satire (3.92×), Tagesschau (1.67×), and Twitch (2.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waterdrop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.