Waterdrop Audience in United States

Waterdrop logo

Waterdrop has an estimated audience of 323,039 people in United States. 51.4% are female, 48.6% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: IPM, Liberace, Elsword, Combat sport, Regional styles of Mexican music.

The average Waterdrop fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IPM, Liberace, Elsword, with strongest over-indexing on IPM (26.68× the country average). Demographically, the Waterdrop audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Waterdrop fans

Demographic split for Waterdrop audience in United States
MetricValue
Female51.4%
Male48.6%
Average age39.4
Estimated audience size323,039

Audience persona

The typical Waterdrop fan in United States is balanced, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for IPM.

Top regions in United States

Top regions ranked by reach for Waterdrop in United States
RegionReachAffinity
California57,6341.62×
Texas30,7171.11×
Florida25,2211.15×
New York22,0571.22×
Illinois10,8451.01×
Pennsylvania10,5860.97×
New Jersey10,3841.26×
Georgia10,1891.02×
North Carolina10,1091.04×
Ohio8,7690.88×
Virginia8,5861.09×
Washington8,0501.24×
Michigan7,5980.9×
Arizona7,1231.08×
Massachusetts6,9671.09×
Minnesota6,3211.37×
Tennessee5,7220.88×
Maryland5,5381×
Indiana5,5180.93×
Colorado5,2041.02×
Wisconsin5,0601.04×
Missouri4,4490.85×
Oregon4,2021.13×
South Carolina4,0610.84×
Connecticut3,6951.14×
Nevada3,6141.16×
Alabama3,4760.77×
Utah3,3721.17×
Kentucky3,1780.78×
Louisiana3,1270.75×
Oklahoma2,9290.82×
Iowa2,4130.91×
Kansas2,3260.91×
Arkansas2,1380.8×
Hawaii2,0481.47×
Idaho1,6531.02×
Mississippi1,6170.61×
New Mexico1,5640.97×
Nebraska1,4960.92×
New Hampshire1,3141.03×
West Virginia1,1260.75×
Maine1,1120.96×
Washington, District of Columbia1,1101.14×
Rhode Island9870.96×
Montana8420.94×
Delaware7170.8×
North Dakota7031.06×
South Dakota5980.8×
Vermont5500.97×
Alaska5240.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterdrop audience
BrandAffinityCategory
IPM26.68×
Liberace11.2×Music & Radio
Elsword20.54×Games
Combat sport1.52×Sports
Regional styles of Mexican music2.21×Music & Radio
Bank account1.8×Business & Career
Home staging2.99×Home & Garden
JDSU1.64×Business & Career
Monogram2.04×Home & Garden
Jesse Plemons1.71×Movies & TV
Nebraska Cornhuskers football1.58×Sports
Jaws2.25×Movies & TV
Philadelphia College of Osteopathic Medicine7.38×Business & Career
Historic site1.68×Arts & Culture
Joe Haden9.14×Sports
Stamp collecting1.82×Home & Garden
Corona (band)2.18×Music & Radio
Keenan Allen2.44×Sports
Keeper (password manager)2.36×Technology & Electronics
Manual labour2.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterdrop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.3
Convenience OrientationPREMIUM1.3
SustainabilityBALANCE1.23
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Waterdrop
CountryShare
Germany27.1%
France10.5%
United States9.8%

See Waterdrop audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Waterdrop have in United States?

Waterdrop has an estimated audience of 323,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Waterdrop fans?

51.4% of Waterdrop fans are female, 48.6% are male, with an average age of 39.4 years.

Which brands do Waterdrop fans like most?

Waterdrop fans show strongest brand affinity for IPM (26.68×), Liberace (11.2×), and Elsword (20.54×) over the country average.

Where do Waterdrop fans live in United States?

Waterdrop fans in United States are most concentrated in California (reach 57,634), Texas (reach 30,717), and Florida (reach 25,221). These three regions account for the largest share of the active audience.

What other brands do Waterdrop fans also like?

Beyond Waterdrop itself, the audience over-indexes on Liberace (11.2×), Elsword (20.54×), Combat sport (1.52×), and Regional styles of Mexican music (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterdrop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.