Rascasse Audience Intelligence

Waterdrop Target Market in United States

A data profile of the people who buy, follow and care about Waterdrop in United States — modelled from more than twelve digital signal sources. Waterdrop has an estimated audience of 310,864 people in United States.

#4905among Brand in United States#2454in Food & Beverages

The average Waterdrop fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mineral water, TikTok, Mobile game, with strongest over-indexing on Mineral water (13.95× the country average).

Demographically, the Waterdrop audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waterdrop fan in United States is more female, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterdrop profile in United States.

Audience size
311K
in United States
Gender
55.9%♀
44.1% male
Age
35.9
average years
Country rank
#47454
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Waterdrop

55.9% are female, 44.1% are male, average age 35.9.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Waterdrop audience in United States
MetricValue
Female55.9%
Male44.1%
Average age35.9
Estimated audience size310,864
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Waterdrop audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Waterdrop audience comes from United States.

Worldwide audience distribution share by country for Waterdrop
CountryShare
Germany26.5%
France10.3%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterdrop audience in United States is strongest.

Fig. 05

Top regions by affinity

Waterdrop customers by region in United States
#RegionReachAffinity×
01California~50K1.55×
02Hawaii~2K1.39×
03Minnesota~6K1.30×
04New Jersey~10K1.28×
05Utah~3K1.17×
06Washington~7K1.16×
07North Dakota<1K1.14×
08New York~20K1.12×
09Nevada~3K1.11×
10Texas~30K1.10×
11Arizona~7K1.10×
12Massachusetts~7K1.10×
13Connecticut~3K1.09×
14Oregon~4K1.07×
15Idaho~2K1.07×
16North Carolina~10K1.05×
17Iowa~3K1.05×
18Georgia~10K1.04×
19Virginia~8K1.04×
20Florida~20K1.03×
21New Hampshire~1K1.03×
22Nebraska~2K1.02×
23Washington, District of Columbia<1K1.02×
24Wisconsin~5K1.01×
25Vermont<1K1.00×
26Colorado~5K0.99×
27Maine~1K0.99×
28Pennsylvania~10K0.98×
29Kansas~2K0.98×
30Illinois~10K0.97×
31New Mexico~1K0.97×
32Montana<1K0.97×
33Maryland~5K0.96×
34Rhode Island<1K0.96×
35South Dakota<1K0.96×
36Indiana~5K0.92×
37South Carolina~4K0.90×
38Delaware<1K0.90×
39Michigan~7K0.89×
40Missouri~4K0.88×
41Ohio~8K0.87×
42Alaska<1K0.87×
43Oklahoma~3K0.86×
44Arkansas~2K0.84×
45Kentucky~3K0.83×
46Tennessee~5K0.82×
47West Virginia~1K0.80×
48Alabama~3K0.79×
49Louisiana~3K0.78×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Waterdrop, United States
0.70×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterdrop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterdrop audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages13.95×
02SodaStreamFood & Beverages10.87×
03AquaphorBeauty & Wellness8.22×
04WetsuitSports8.06×
05International educationBusiness & Career6.60×
06Massively multiplayer online gamesGames2.90×
07Total Wine & MoreFood & Beverages2.81×
08TikTokInternet & Social Media2.59×
09Mobile gameGames2.35×
10TwitchGames2.25×
11NASDAQBusiness & Career1.89×
12Anime and manga fandomLiterature1.85×
13Staples (Canada)Business & Career1.81×
14PokémonGames1.80×
15Game consolesTechnology & Electronics1.75×
16InnovationBusiness & Career1.73×
17FedExBusiness & Career1.63×
18Pizza HutFood & Beverages1.60×
19Google DriveTechnology & Electronics1.57×
20Discount storesShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterdrop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterdrop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
IndulgenceJOY1.30×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterdrop audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.96×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Waterdrop's target market in United States?

Waterdrop's target market in United States covers an estimated 310,864 people, concentrated in California and Texas.

02

What is the gender split and age of Waterdrop customers?

55.9% of the Waterdrop audience are female, 44.1% are male, with an average age of 35.9 years.

03

Which brands do Waterdrop fans like most?

Waterdrop fans show strongest brand affinity for Mineral water (13.95×), TikTok (2.59×), and Mobile game (2.35×) over the country average.

04

Where do Waterdrop fans live in United States?

Waterdrop fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Waterdrop fans also like?

Beyond Waterdrop itself, the audience over-indexes on TikTok (2.59×), Mobile game (2.35×), Wetsuit (8.06×), and Aquaphor (8.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Waterdrop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterdrop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →