SodaStream Audience in United States

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SodaStream has an estimated audience of 1,126,589 people in United States. 48.8% are female, 51.2% are male, average age 40.8. Top regions: California, New York, Texas. Top brand affinities: Little Caesars, LinkedIn, Pizza Hut, Dairy Queen, Expedia.

The average SodaStream fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Little Caesars, LinkedIn, Pizza Hut, with strongest over-indexing on Little Caesars (5.83× the country average). Demographically, the SodaStream audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of SodaStream fans

Demographic split for SodaStream audience in United States
MetricValue
Female48.8%
Male51.2%
Average age40.8
Estimated audience size1,126,589

Audience persona

The typical SodaStream fan in United States is balanced, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for SodaStream in United States
RegionReachAffinity
California149,1141.2×
New York87,1341.38×
Texas73,1430.76×
Florida69,0760.91×
Illinois41,8761.12×
Pennsylvania40,4081.07×
Michigan32,3681.1×
Washington32,2051.43×
New Jersey32,2001.12×
Ohio31,6770.91×
North Carolina31,2460.92×
Massachusetts28,5921.29×
Georgia28,4910.82×
Virginia27,9881.02×
Colorado22,8371.29×
Arizona21,9560.95×
Minnesota20,7411.28×
Maryland19,5951.01×
Wisconsin18,5161.09×
Tennessee18,0690.8×
Indiana17,8410.87×
Oregon17,6221.36×
Missouri16,0820.89×
Connecticut14,6901.3×
South Carolina14,2750.84×
Utah11,9081.18×
Kentucky11,2840.8×
Alabama9,8760.63×
Oklahoma9,7150.78×
Nevada9,6690.89×
Iowa9,6111.04×
Louisiana8,5190.59×
Kansas7,2760.82×
Arkansas6,9150.75×
Idaho5,9041.04×
New Hampshire5,8861.33×
Maine5,1611.28×
Nebraska4,9480.88×
New Mexico4,8170.85×
West Virginia4,7620.91×
Washington, District of Columbia4,6991.39×
Mississippi4,4650.48×
Hawaii4,2730.88×
Montana3,5471.13×
Rhode Island3,1140.87×
Vermont2,8841.46×
Delaware2,6260.84×
South Dakota2,3810.91×
Alaska2,1650.9×
North Dakota2,1540.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SodaStream audience
BrandAffinityCategory
Little Caesars5.83×Food & Beverages
LinkedIn3.44×Internet & Social Media
Pizza Hut3.38×Food & Beverages
Dairy Queen4.76×Food & Beverages
Expedia3.63×Travel & Leisure
Credit Karma4.45×Business & Career
AutoZone2.73×Cars & Mobility
Firestone Complete Auto Care7.74×Cars & Mobility
Advance Auto Parts4.17×Cars & Mobility
Airbnb2.47×Travel & Leisure
Wells Fargo2.38×Business & Career
Panera Bread3.11×Food & Beverages
Pinterest2.01×Internet & Social Media
EBay2.09×Shopping
Film studio4.41×Movies & TV
T-Mobile2.22×Technology & Electronics
Western Union4.66×Business & Career
Toronto-Dominion Bank4.28×Business & Career
Local news2.26×News
Walt Disney World2.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SodaStream audience
TraitClusterScore
Early Adopter MentalityPOWER1.84
SustainabilityBALANCE1.76
Quality AwarenessPREMIUM1.49
Convenience OrientationPREMIUM1.44
Urban LifestyleOPEN1.4
Pet OwnershipJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for SodaStream
CountryShare
Germany16.5%
Poland16.1%
United States12.4%

See SodaStream audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does SodaStream have in United States?

SodaStream has an estimated audience of 1,126,589 people in United States, concentrated in California and New York.

What is the gender split and age of SodaStream fans?

48.8% of SodaStream fans are female, 51.2% are male, with an average age of 40.8 years.

Which brands do SodaStream fans like most?

SodaStream fans show strongest brand affinity for Little Caesars (5.83×), LinkedIn (3.44×), and Pizza Hut (3.38×) over the country average.

Where do SodaStream fans live in United States?

SodaStream fans in United States are most concentrated in California (reach 149,114), New York (reach 87,134), and Texas (reach 73,143). These three regions account for the largest share of the active audience.

What other brands do SodaStream fans also like?

Beyond SodaStream itself, the audience over-indexes on LinkedIn (3.44×), Pizza Hut (3.38×), Dairy Queen (4.76×), and Expedia (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SodaStream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.