Rascasse Audience Intelligence

SodaStream Target Market in United States

A data profile of the people who buy, follow and care about SodaStream in United States — modelled from more than twelve digital signal sources. SodaStream has an estimated audience of 1,122,365 people in United States.

#2235among Brand in United States#1240in Food & Beverages

The average SodaStream fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Little Caesars, Pizza Hut, Dairy Queen, with strongest over-indexing on Little Caesars (5.83× the country average).

Demographically, the SodaStream audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Social Media Usage, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SodaStream fan in United States is balanced, around 40.8 years old, with strong Social Media Usage tendencies and a notable affinity for Little Caesars.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SodaStream profile in United States.

Audience size
1.1M
in United States
Gender
48.8%♀
51.2% male
Age
40.8
average years
Country rank
#21867
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SodaStream

48.8% are female, 51.2% are male, average age 40.8.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for SodaStream audience in United States
MetricValue
Female48.8%
Male51.2%
Average age40.8
Estimated audience size1,122,365
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the SodaStream audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

12.2%

of the worldwide SodaStream audience comes from United States.

Worldwide audience distribution share by country for SodaStream
CountryShare
Germany16.8%
Poland16.4%
United States12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SodaStream audience in United States is strongest.

Fig. 05

Top regions by affinity

SodaStream customers by region in United States
#RegionReachAffinity×
01Vermont~3K1.40×
02Washington~30K1.31×
03New York~80K1.29×
04Maine~5K1.29×
05New Hampshire~6K1.27×
06Oregon~20K1.26×
07Washington, District of Columbia~4K1.24×
08Connecticut~10K1.23×
09Minnesota~20K1.21×
10Massachusetts~30K1.20×
11Colorado~20K1.19×
12Utah~10K1.16×
13Montana~4K1.16×
14Idaho~6K1.14×
15California~100K1.08×
16Iowa~10K1.08×
17Michigan~30K1.06×
18New Jersey~30K1.06×
19Wisconsin~20K1.06×
20South Dakota~3K1.06×
21Pennsylvania~40K1.04×
22Illinois~40K1.02×
23North Dakota~2K1.02×
24West Virginia~5K1.00×
25Maryland~20K0.98×
26Virginia~30K0.97×
27Alaska~2K0.97×
28Nebraska~5K0.92×
29Ohio~30K0.91×
30Arizona~20K0.91×
31Missouri~20K0.91×
32Rhode Island~3K0.91×
33North Carolina~30K0.90×
34Delaware~3K0.90×
35Florida~70K0.89×
36Indiana~20K0.89×
37New Mexico~5K0.89×
38Hawaii~4K0.89×
39Nevada~10K0.88×
40Kansas~8K0.87×
41Tennessee~20K0.86×
42Kentucky~10K0.86×
43South Carolina~10K0.85×
44Oklahoma~10K0.85×
45Arkansas~8K0.82×
46Georgia~30K0.80×
47Alabama~10K0.71×
48Texas~70K0.70×
49Louisiana~10K0.66×
50Mississippi~6K0.64×
Fig. 06

Affinity by region

Affinity by region — SodaStream, United States
0.64×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SodaStream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SodaStream audience
#·InterestCategoryAffinity×
01Randi ZuckerbergBusiness & Career44.33×
02Firestone Complete Auto CareCars & Mobility7.74×
03Little CaesarsFood & Beverages5.83×
04Marco's PizzaFood & Beverages5.40×
05Dairy QueenFood & Beverages4.76×
06Comcast CableTechnology & Electronics4.71×
07Credit KarmaBusiness & Career4.45×
08Film studioMovies & TV4.41×
09Advance Auto PartsCars & Mobility4.17×
10ExpediaTravel & Leisure3.63×
11Popeyes Louisiana KitchenFood & Beverages3.62×
12Pizza HutFood & Beverages3.38×
13Panera BreadFood & Beverages3.11×
14Domino's PizzaFood & Beverages2.77×
15AutoZoneCars & Mobility2.73×
16AirbnbTravel & Leisure2.47×
17Wells FargoBusiness & Career2.38×
18T-MobileTechnology & Electronics2.22×
19EBayShopping2.09×
20PinterestInternet & Social Media2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SodaStream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SodaStream audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.58×
TraditionCONSERVATISM1.53×
Pet OwnershipJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SodaStream audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SodaStream's target market in United States?

SodaStream's target market in United States covers an estimated 1,122,365 people, concentrated in California and New York.

02

What is the gender split and age of SodaStream customers?

48.8% of the SodaStream audience are female, 51.2% are male, with an average age of 40.8 years.

03

Which brands do SodaStream fans like most?

SodaStream fans show strongest brand affinity for Little Caesars (5.83×), Pizza Hut (3.38×), and Dairy Queen (4.76×) over the country average.

04

Where do SodaStream fans live in United States?

SodaStream fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do SodaStream fans also like?

Beyond SodaStream itself, the audience over-indexes on Pizza Hut (3.38×), Dairy Queen (4.76×), Comcast Cable (4.71×), and Expedia (3.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See SodaStream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SodaStream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →