Aquaphor Audience in United States
Aquaphor has an estimated audience of 2,390,048 people in United States. 82.3% are female, 17.7% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Twitch, TikTok, GeoGuessr, Walgreens, Kai Cenat.
The average Aquaphor fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, TikTok, GeoGuessr, with strongest over-indexing on Twitch (35.53× the country average). Demographically, the Aquaphor audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Aquaphor fans
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 39.0 |
| Estimated audience size | 2,390,048 |
Audience persona
The typical Aquaphor fan in United States is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Twitch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 327,051 | 1.24× |
| Texas | 256,640 | 1.25× |
| Florida | 191,098 | 1.18× |
| New York | 162,867 | 1.22× |
| Illinois | 99,074 | 1.24× |
| Georgia | 94,446 | 1.28× |
| North Carolina | 81,819 | 1.14× |
| Ohio | 80,183 | 1.09× |
| Pennsylvania | 79,841 | 0.99× |
| New Jersey | 72,556 | 1.19× |
| Michigan | 65,297 | 1.04× |
| Virginia | 60,772 | 1.04× |
| Tennessee | 52,829 | 1.1× |
| Arizona | 52,425 | 1.07× |
| Massachusetts | 50,320 | 1.07× |
| Maryland | 49,385 | 1.2× |
| Indiana | 47,262 | 1.08× |
| Washington | 46,232 | 0.96× |
| Louisiana | 40,313 | 1.31× |
| South Carolina | 38,122 | 1.06× |
| Missouri | 37,337 | 0.97× |
| Alabama | 36,413 | 1.09× |
| Colorado | 35,790 | 0.95× |
| Minnesota | 34,052 | 0.99× |
| Wisconsin | 33,473 | 0.93× |
| Kentucky | 31,803 | 1.06× |
| Connecticut | 27,083 | 1.13× |
| Oklahoma | 26,553 | 1× |
| Nevada | 26,174 | 1.13× |
| Mississippi | 24,601 | 1.25× |
| Oregon | 24,143 | 0.88× |
| Utah | 20,462 | 0.96× |
| Arkansas | 19,617 | 1× |
| Kansas | 17,158 | 0.91× |
| Iowa | 17,019 | 0.86× |
| Nebraska | 12,136 | 1.01× |
| New Mexico | 11,349 | 0.95× |
| Idaho | 9,985 | 0.83× |
| West Virginia | 9,565 | 0.86× |
| Hawaii | 8,438 | 0.82× |
| Rhode Island | 7,147 | 0.94× |
| Washington, District of Columbia | 7,132 | 0.99× |
| New Hampshire | 6,922 | 0.74× |
| Maine | 6,482 | 0.76× |
| Delaware | 6,045 | 0.92× |
| Montana | 4,740 | 0.71× |
| South Dakota | 4,470 | 0.81× |
| North Dakota | 3,807 | 0.78× |
| Alaska | 3,514 | 0.69× |
| Vermont | 2,712 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 35.53× | Games |
| TikTok | 8.07× | Internet & Social Media |
| GeoGuessr | 12.77× | Internet & Social Media |
| Walgreens | 4.42× | Shopping |
| Kai Cenat | 12.5× | Internet & Social Media |
| Whatnot | 12.51× | Shopping |
| Surfline | 15.69× | Sports |
| CVS Pharmacy | 4.2× | Shopping |
| Deodorant | 7.55× | Beauty & Wellness |
| Ageing | 4.41× | Beauty & Wellness |
| Eucerin | 18.57× | Beauty & Wellness |
| Cetaphil | 13.74× | Beauty & Wellness |
| Macy's | 2.69× | Shopping |
| Kohl's | 2.56× | Shopping |
| Old Navy | 2.63× | Fashion & Accessoires |
| Target Corporation | 2.32× | Shopping |
| Make-up artist | 5.02× | Beauty & Wellness |
| Dermatology | 5.22× | Beauty & Wellness |
| Wakeboarding | 5.69× | Sports |
| ULTA Beauty | 3.26× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.19 |
| Indulgence | JOY | 1.16 |
| Family Orientation | CONSERVATISM | 1.12 |
| Pet Ownership | JOY | 1.09 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.9% |
| Brazil | 8.3% |
| Chile | 7.0% |
See Aquaphor audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,454,506)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
Frequently asked questions
How many fans does Aquaphor have in United States?
Aquaphor has an estimated audience of 2,390,048 people in United States, concentrated in California and Texas.
What is the gender split and age of Aquaphor fans?
82.3% of Aquaphor fans are female, 17.7% are male, with an average age of 39.0 years.
Which brands do Aquaphor fans like most?
Aquaphor fans show strongest brand affinity for Twitch (35.53×), TikTok (8.07×), and GeoGuessr (12.77×) over the country average.
Where do Aquaphor fans live in United States?
Aquaphor fans in United States are most concentrated in California (reach 327,051), Texas (reach 256,640), and Florida (reach 191,098). These three regions account for the largest share of the active audience.
What other brands do Aquaphor fans also like?
Beyond Aquaphor itself, the audience over-indexes on TikTok (8.07×), GeoGuessr (12.77×), Walgreens (4.42×), and Kai Cenat (12.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Aquaphor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.