A data profile of the people who buy, follow and care about Gnu in United States — modelled from more than twelve digital signal sources. Gnu has an estimated audience of 563,900 people in United States.
The average Gnu fan in United States is 30.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Wetsuit, Aquaphor, Twitch, with strongest over-indexing on Wetsuit (27.21× the country average).
Demographically, the Gnu audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gnu fan in United States is more male, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wetsuit.
The key figures that characterise the Gnu profile in United States.
43.8% are female, 56.2% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 30.3 |
| Estimated audience size | 563,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 17% | |
| 30-39 | 12% | |
| 40-49 | 11% | |
| 50+ | 10% |
Where the Gnu audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~7K | 1.39× | |
| 02 | Nebraska | ~3K | 1.27× | |
| 03 | Maine | ~2K | 1.27× | |
| 04 | Vermont | ~1K | 1.24× | |
| 05 | New Hampshire | ~3K | 1.23× | |
| 06 | Washington | ~10K | 1.22× | |
| 07 | South Dakota | ~2K | 1.19× | |
| 08 | Idaho | ~3K | 1.16× | |
| 09 | Wisconsin | ~9K | 1.15× | |
| 10 | Oregon | ~7K | 1.15× | |
| 11 | Kansas | ~5K | 1.14× | |
| 12 | Montana | ~2K | 1.14× | |
| 13 | Minnesota | ~9K | 1.11× | |
| 14 | Iowa | ~5K | 1.10× | |
| 15 | Massachusetts | ~10K | 1.09× | |
| 16 | Pennsylvania | ~20K | 1.07× | |
| 17 | Colorado | ~9K | 1.07× | |
| 18 | Hawaii | ~3K | 1.07× | |
| 19 | Alaska | ~1K | 1.07× | |
| 20 | North Dakota | ~1K | 1.06× | |
| 21 | Virginia | ~10K | 1.00× | |
| 22 | Connecticut | ~5K | 1.00× | |
| 23 | Arkansas | ~4K | 0.99× | |
| 24 | Missouri | ~8K | 0.96× | |
| 25 | Illinois | ~20K | 0.95× | |
| 26 | Oklahoma | ~6K | 0.95× | |
| 27 | Indiana | ~9K | 0.94× | |
| 28 | Michigan | ~10K | 0.93× | |
| 29 | West Virginia | ~2K | 0.92× | |
| 30 | California | ~60K | 0.91× | |
| 31 | Ohio | ~20K | 0.91× | |
| 32 | Kentucky | ~6K | 0.91× | |
| 33 | Rhode Island | ~2K | 0.91× | |
| 34 | New Jersey | ~10K | 0.90× | |
| 35 | Delaware | ~1K | 0.90× | |
| 36 | Maryland | ~8K | 0.89× | |
| 37 | New Mexico | ~2K | 0.89× | |
| 38 | North Carolina | ~10K | 0.88× | |
| 39 | Tennessee | ~10K | 0.88× | |
| 40 | Mississippi | ~4K | 0.86× | |
| 41 | New York | ~30K | 0.85× | |
| 42 | Washington, District of Columbia | ~1K | 0.85× | |
| 43 | Louisiana | ~6K | 0.83× | |
| 44 | Arizona | ~9K | 0.81× | |
| 45 | Florida | ~30K | 0.80× | |
| 46 | Georgia | ~10K | 0.80× | |
| 47 | South Carolina | ~6K | 0.78× | |
| 48 | Alabama | ~6K | 0.78× | |
| 49 | Nevada | ~4K | 0.78× | |
| 50 | Texas | ~30K | 0.74× |
The strongest cross-interests of the Gnu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aquaphor | Beauty & Wellness | 28.04× | ||
| 02 | Wetsuit | Sports | 27.21× | ||
| 03 | Halifax (United Kingdom bank) | Business & Career | 19.38× | ||
| 04 | Clash Royale | Games | 15.26× | ||
| 05 | Twitch | Games | 6.50× | ||
| 06 | Massively multiplayer online games | Games | 6.10× | ||
| 07 | League of Legends | Games | 5.87× | ||
| 08 | Counter-Strike: Global Offensive | Games | 5.61× | ||
| 09 | Mobile game | Games | 4.72× | ||
| 10 | Call of Duty | Games | 4.36× | ||
| 11 | Nintendo | Games | 4.10× | ||
| 12 | Anime and manga fandom | Literature | 3.46× | ||
| 13 | Fortnite | Games | 3.34× | ||
| 14 | Role-playing games | Games | 2.93× | ||
| 15 | Game consoles | Technology & Electronics | 2.82× | ||
| 16 | TikTok | Internet & Social Media | 2.31× | ||
| 17 | Online games | Games | 2.21× | ||
| 18 | Superman | Movies & TV | 2.12× | ||
| 19 | FIFA World Cup | Sports | 1.71× | ||
| 20 | Spotify | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Social Media Usage | JOY | 1.58× | |
| Luxury Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.86× |
Gnu has an estimated audience of 563,900 people in United States, concentrated in California and Texas.
43.8% of Gnu fans are female, 56.2% are male, with an average age of 30.3 years.
Gnu fans show strongest brand affinity for Wetsuit (27.21×), Aquaphor (28.04×), and Twitch (6.5×) over the country average.
Gnu fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Gnu itself, the audience over-indexes on Aquaphor (28.04×), Twitch (6.5×), Mobile game (4.72×), and Massively multiplayer online games (6.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gnu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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