Gnu Audience in Germany
Gnu has an estimated audience of 296,176 people in Germany. 22.4% are female, 77.6% are male, average age 24.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, Staycation, Product design, Loincloth.
The average Gnu fan in Germany is 24.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, Staycation, with strongest over-indexing on Handmade Gifts (11.81× the country average). Demographically, the Gnu audience skews more male with an average age of 24.1, and over-indexes on personality traits such as Social Media Usage, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Person · Subtype: Social media influencer
Demographics of Gnu fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 24.1 |
| Estimated audience size | 296,176 |
Audience persona
The typical Gnu fan in Germany is more male, around 24.1 years old, with strong Social Media Usage tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,990 | 1.19× |
| Bayern | 48,603 | 1.02× |
| Baden-Württemberg | 41,167 | 1.02× |
| Niedersachsen | 29,574 | 1.03× |
| Hessen | 22,083 | 0.98× |
| Rheinland-Pfalz | 16,199 | 1.09× |
| Sachsen | 15,229 | 1.05× |
| Berlin | 13,050 | 0.99× |
| Schleswig-Holstein | 11,469 | 1.08× |
| Brandenburg | 10,063 | 1.1× |
| Sachsen-Anhalt | 7,296 | 0.95× |
| Thüringen | 7,171 | 0.95× |
| Hamburg | 6,157 | 0.92× |
| Mecklenburg-Vorpommern | 5,324 | 0.94× |
| Saarland | 2,879 | 0.79× |
| Bremen | 2,289 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 11.81× | Kids & Family |
| Progressive rock | 2.37× | Music & Radio |
| Staycation | 4.48× | Home & Garden |
| Product design | 1.55× | Business & Career |
| Loincloth | 2.21× | Fashion & Accessoires |
| Nipsey Hussle | 8.41× | Music & Radio |
| N'Golo Kanté | 3.64× | Sports |
| Figure painting (hobby) | 2.63× | Arts & Culture |
| Kozy | 13.92× | Travel & Leisure |
| Goon | 3.91× | Movies & TV |
| Mido (footballer) | 3.48× | Sports |
| Headhunters (film) | 2.57× | Movies & TV |
| Hypertext | 1.5× | Technology & Electronics |
| Kozarac | 14.08× | Travel & Leisure |
| Theocracy | 5× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.24× | Music & Radio |
| Building insulation | 1.97× | Home & Garden |
| Information sensitivity | 2.4× | Technology & Electronics |
| Carrie (novel) | 2.58× | Literature |
| Jason Clarke (actor) | 2.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.51 |
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.12 |
| DIY Mentality | THRILL | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
| Sustainability | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Brazil | 15.5% |
| Italy | 14.7% |
See Gnu audiences in other countries
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Frequently asked questions
How many fans does Gnu have in Germany?
Gnu has an estimated audience of 296,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gnu fans?
22.4% of Gnu fans are female, 77.6% are male, with an average age of 24.1 years.
Which brands do Gnu fans like most?
Gnu fans show strongest brand affinity for Handmade Gifts (11.81×), Progressive rock (2.37×), and Staycation (4.48×) over the country average.
Where do Gnu fans live in Germany?
Gnu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,990), Bayern (reach 48,603), and Baden-Württemberg (reach 41,167). These three regions account for the largest share of the active audience.
What other brands do Gnu fans also like?
Beyond Gnu itself, the audience over-indexes on Progressive rock (2.37×), Staycation (4.48×), Product design (1.55×), and Loincloth (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gnu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.