Rascasse Audience Intelligence

Kai Cenat Audience in United States

A data profile of the people who buy, follow and care about Kai Cenat in United States — modelled from more than twelve digital signal sources. Kai Cenat has an estimated audience of 5,421,754 people in United States.

#6among Social media influencer in United States#619among Person in United States#85in Internet & Social Media

The average Kai Cenat fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dan Bilzerian, Google Earth, Peter Thiel, with strongest over-indexing on Dan Bilzerian (88.76× the country average).

Demographically, the Kai Cenat audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kai Cenat fan in United States is more male, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dan Bilzerian.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kai Cenat profile in United States.

Audience size
5.4M
in United States
Gender
28.3%♀
71.7% male
Age
39.7
average years
Country rank
#6221
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kai Cenat fans

28.3% are female, 71.7% are male, average age 39.7.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Kai Cenat audience in United States
MetricValue
Female28.3%
Male71.7%
Average age39.7
Estimated audience size5,421,754
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Kai Cenat audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4918%
50+24%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Kai Cenat audience comes from United States.

Worldwide audience distribution share by country for Kai Cenat
CountryShare
United States47.7%
United Kingdom4.6%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kai Cenat audience in United States is strongest.

Fig. 05

Top regions by affinity

Kai Cenat fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.78×
02Louisiana~100K1.47×
03Maryland~200K1.46×
04Mississippi~70K1.42×
05New York~500K1.36×
06Alabama~100K1.34×
07South Carolina~100K1.33×
08North Carolina~200K1.32×
09Texas~700K1.27×
10New Jersey~200K1.22×
11Virginia~200K1.21×
12Washington, District of Columbia~20K1.20×
13Delaware~20K1.20×
14Florida~500K1.18×
15Nevada~70K1.14×
16Connecticut~70K1.13×
17Illinois~200K1.12×
18California~700K1.10×
19Michigan~200K1.09×
20Pennsylvania~200K1.08×
21Ohio~200K1.08×
22Indiana~100K1.06×
23Tennessee~100K1.04×
24Arkansas~50K1.04×
25Rhode Island~20K1.02×
26Massachusetts~100K1.01×
27Missouri~100K1.01×
28Kentucky~80K1.01×
29Arizona~100K1.00×
30Oklahoma~70K1.00×
31Washington~100K0.92×
32Kansas~40K0.88×
33Minnesota~80K0.87×
34Hawaii~20K0.87×
35Nebraska~30K0.83×
36New Mexico~30K0.82×
37Wisconsin~80K0.81×
38Colorado~80K0.80×
39Oregon~60K0.78×
40Alaska~10K0.76×
41West Virginia~20K0.75×
42Iowa~40K0.74×
43North Dakota~9K0.73×
44Utah~40K0.71×
45South Dakota~10K0.68×
46New Hampshire~20K0.65×
47Idaho~20K0.61×
48Maine~10K0.61×
49Vermont~6K0.58×
50Montana~9K0.54×
Fig. 06

Affinity by region

Affinity by region — Kai Cenat, United States
0.54×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kai Cenat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kai Cenat audience
#·InterestCategoryAffinity×
01Dan BilzerianSports88.76×
02Google EarthInternet & Social Media15.27×
03Larry PagePolitics & Society14.61×
04AquaphorBeauty & Wellness12.50×
05WetsuitSports12.49×
06Peter ThielBusiness & Career12.30×
07Daniel Day-LewisMovies & TV7.38×
08Elon MuskBusiness & Career7.15×
09Alexander SkarsgårdMovies & TV6.09×
10SpaceXCars & Mobility5.65×
11Ethan HawkeMovies & TV5.48×
12TwitchGames3.46×
13Chuck NorrisMovies & TV3.44×
14Massively multiplayer online gamesGames3.44×
15Tesla MotorsCars & Mobility3.43×
16Mobile gameGames2.71×
17InnovationBusiness & Career2.21×
18Electric guitarMusic & Radio2.07×
19Game consolesTechnology & Electronics2.02×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kai Cenat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kai Cenat audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.73×
PatriotismCONSERVATISM1.66×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kai Cenat audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
TraditionCONSERVATISM0.82×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kai Cenat have in United States?

Kai Cenat has an estimated audience of 5,421,754 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kai Cenat fans?

28.3% of Kai Cenat fans are female, 71.7% are male, with an average age of 39.7 years.

03

Which brands do Kai Cenat fans like most?

Kai Cenat fans show strongest brand affinity for Dan Bilzerian (88.76×), Google Earth (15.27×), and Peter Thiel (12.3×) over the country average.

04

Where do Kai Cenat fans live in United States?

Kai Cenat fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kai Cenat fans also like?

Beyond Kai Cenat itself, the audience over-indexes on Google Earth (15.27×), Peter Thiel (12.3×), Wetsuit (12.49×), and Elon Musk (7.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kai Cenat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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