A data profile of the people who buy, follow and care about Healthy habits in Poland — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 1,615,706 people in Poland.
Healthy habits has an estimated audience of 1,615,706 people in Poland. 73.1% are female, 26.9% are male, average age 32.7. Top brand affinities: PUDELEK, Deichmann, Do it yourself (DIY), SodaStream, DeviantArt.
Top brand affinities include PUDELEK, Deichmann, Do it yourself (DIY), with strongest over-indexing on PUDELEK (3.81× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Healthy habits fan in Poland is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for PUDELEK.
The key figures that characterise the Healthy habits profile in Poland.
73.1% are female, 26.9% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 32.7 |
| Estimated audience size | 1,615,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Healthy habits audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeviantArt | Internet & Social Media | 5.54× | ||
| 02 | BB cream | Beauty & Wellness | 5.50× | ||
| 03 | High-net-worth individual | Business & Career | 4.80× | ||
| 04 | SodaStream | Food & Beverages | 4.46× | ||
| 05 | Deichmann | Shopping | 3.82× | ||
| 06 | PUDELEK | News | 3.81× | ||
| 07 | Diet food | Food & Beverages | 3.55× | ||
| 08 | Local food | Food & Beverages | 3.40× | ||
| 09 | Impulse purchase | Shopping | 3.32× | ||
| 10 | Natural foods | Food & Beverages | 3.25× | ||
| 11 | Love & Sex | Kids & Family | 3.21× | ||
| 12 | PKO Bank Polski | Business & Career | 2.51× | ||
| 13 | Starbucks | Food & Beverages | 2.40× | ||
| 14 | Natural skin care | Beauty & Wellness | 2.30× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.11× | ||
| 16 | Airbnb | Travel & Leisure | 2.11× | ||
| 17 | Child care | Kids & Family | 1.94× | ||
| 18 | Orange | Technology & Electronics | 1.88× | ||
| 19 | Rossmann | Shopping | 1.77× | ||
| 20 | Swimming | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.82× | |
| Quality Awareness | PREMIUM | 1.63× | |
| DIY Mentality | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.