A data profile of the people who buy, follow and care about Healthy habits in Australia — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 2,471,015 people in Australia.
Healthy habits has an estimated audience of 2,471,015 people in Australia. 71.6% are female, 28.4% are male, average age 37.7. Top brand affinities: Target Corporation, Sustainable products, Cotton On, Hobby, Puma.
Top brand affinities include Target Corporation, Sustainable products, Cotton On, with strongest over-indexing on Target Corporation (1.94× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Healthy habits fan in Australia is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Target Corporation.
The key figures that characterise the Healthy habits profile in Australia.
71.6% are female, 28.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 37.7 |
| Estimated audience size | 2,471,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Healthy habits audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 4.04× | ||
| 02 | Sustainable products | Politics & Society | 3.82× | ||
| 03 | Eye liner | Beauty & Wellness | 3.31× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 2.53× | ||
| 05 | Metaphysics | Business & Career | 2.26× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.98× | ||
| 07 | Target Corporation | Shopping | 1.94× | ||
| 08 | Farmers' market | Food & Beverages | 1.90× | ||
| 09 | Gymnastics | Sports | 1.90× | ||
| 10 | Zimmermann | Home & Garden | 1.89× | ||
| 11 | Louis Vuitton | Fashion & Accessoires | 1.85× | ||
| 12 | Kookai | Fashion & Accessoires | 1.81× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.77× | ||
| 14 | ASICS | Fashion & Accessoires | 1.76× | ||
| 15 | Australian Open | Sports | 1.70× | ||
| 16 | Sephora | Shopping | 1.70× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.69× | ||
| 18 | H&M | Shopping | 1.66× | ||
| 19 | Cotton On | Fashion & Accessoires | 1.63× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.47× | |
| Travelling | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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