A data profile of the people who buy, follow and care about Cotton On in Australia — modelled from more than twelve digital signal sources. Cotton On has an estimated audience of 6,308,787 people in Australia.
The average Cotton On fan in Australia is 38.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Woolworths, Harvey Norman, Baby Bunting, with strongest over-indexing on Woolworths (1.59× the country average).
Demographically, the Cotton On audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cotton On fan in Australia is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Woolworths.
The key figures that characterise the Cotton On profile in Australia.
73.1% are female, 26.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 38.2 |
| Estimated audience size | 6,308,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Cotton On audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 33.3% |
| United States | 21.2% |
| South Africa | 8.8% |
Where the Cotton On audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~2M | 1.15× | |
| 02 | Tasmania | ~100K | 1.09× | |
| 03 | New South Wales | ~2.5M | 1.08× | |
| 04 | South Australia | ~500K | 1.06× | |
| 05 | Western Australia | ~700K | 1.00× | |
| 06 | Queensland | ~1.5M | 0.98× | |
| 07 | Northern Territory | ~50K | 0.87× | |
| 08 | Australian Capital Territory | ~100K | 0.77× |
The strongest cross-interests of the Cotton On audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Universal Store | Shopping | 3.04× | ||
| 02 | Bec and Bridge | Fashion & Accessoires | 2.84× | ||
| 03 | Baby Bunting | Kids & Family | 2.67× | ||
| 04 | Zimmermann | Home & Garden | 2.55× | ||
| 05 | Kookai | Fashion & Accessoires | 2.33× | ||
| 06 | Princess Polly | Fashion & Accessoires | 2.16× | ||
| 07 | Adairs | Home & Garden | 2.07× | ||
| 08 | David Jones | Fashion & Accessoires | 1.89× | ||
| 09 | rugby | Sports | 1.89× | ||
| 10 | Australian rules football | Sports | 1.76× | ||
| 11 | Boho-chic | Fashion & Accessoires | 1.70× | ||
| 12 | realestate.com.au | Home & Garden | 1.67× | ||
| 13 | The Australian | News | 1.61× | ||
| 14 | Woolworths | Shopping | 1.59× | ||
| 15 | Target Corporation | Shopping | 1.58× | ||
| 16 | Gold Coast, Queensland | Travel & Leisure | 1.58× | ||
| 17 | Rugby union | Sports | 1.56× | ||
| 18 | Harvey Norman | Shopping | 1.53× | ||
| 19 | Myer | Fashion & Accessoires | 1.52× | ||
| 20 | Country Road | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.25× | |
| Sustainability | BALANCE | 1.16× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.76× | |
| Risk Appetite | THRILL | 0.78× |
Cotton On's target market in Australia covers an estimated 6,308,787 people, concentrated in New South Wales and Victoria.
73.1% of the Cotton On audience are female, 26.9% are male, with an average age of 38.2 years.
Cotton On fans show strongest brand affinity for Woolworths (1.59×), Harvey Norman (1.53×), and Baby Bunting (2.67×) over the country average.
Cotton On fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cotton On itself, the audience over-indexes on Harvey Norman (1.53×), Baby Bunting (2.67×), Myer (1.52×), and realestate.com.au (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cotton On. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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