A data profile of the people who buy, follow and care about Kookai in Australia — modelled from more than twelve digital signal sources. Kookai has an estimated audience of 2,783,886 people in Australia.
The average Kookai fan in Australia is 38.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Myer, Cotton On, Baby Bunting, with strongest over-indexing on Myer (2.18× the country average).
Demographically, the Kookai audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Kookai fan in Australia is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Myer.
The key figures that characterise the Kookai profile in Australia.
76.8% are female, 23.2% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 38.1 |
| Estimated audience size | 2,783,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Kookai audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 48.8% |
| United States | 15.7% |
| France | 7.3% |
Where the Kookai audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.47× | |
| 02 | New South Wales | ~1.5M | 1.31× | |
| 03 | South Australia | ~300K | 1.24× | |
| 04 | Queensland | ~700K | 1.14× | |
| 05 | Western Australia | ~400K | 1.14× | |
| 06 | Australian Capital Territory | ~50K | 0.80× | |
| 07 | Tasmania | ~30K | 0.53× | |
| 08 | Northern Territory | ~10K | 0.47× |
The strongest cross-interests of the Kookai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Universal Store | Shopping | 3.69× | ||
| 02 | Bec and Bridge | Fashion & Accessoires | 3.63× | ||
| 03 | Bras N Things | Shopping | 3.50× | ||
| 04 | Baby Bunting | Kids & Family | 3.12× | ||
| 05 | Zimmermann | Home & Garden | 2.95× | ||
| 06 | Adairs | Home & Garden | 2.48× | ||
| 07 | Cotton On | Fashion & Accessoires | 2.22× | ||
| 08 | Princess Polly | Fashion & Accessoires | 2.19× | ||
| 09 | Myer | Fashion & Accessoires | 2.18× | ||
| 10 | Country Road | Fashion & Accessoires | 1.99× | ||
| 11 | The Australian | News | 1.76× | ||
| 12 | realestate.com.au | Home & Garden | 1.75× | ||
| 13 | Aldi | Shopping | 1.71× | ||
| 14 | Gold Coast, Queensland | Travel & Leisure | 1.71× | ||
| 15 | Rugby union | Sports | 1.71× | ||
| 16 | Queensland | Travel & Leisure | 1.59× | ||
| 17 | Australian Football League | Sports | 1.58× | ||
| 18 | Harvey Norman | Shopping | 1.57× | ||
| 19 | Target Corporation | Shopping | 1.55× | ||
| 20 | Woolworths | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.37× | |
| Sustainability | BALANCE | 1.21× | |
| Luxury Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.74× | |
| Spirituality | BALANCE | 0.75× |
Kookai's target market in Australia covers an estimated 2,783,886 people, concentrated in New South Wales and Victoria.
76.8% of the Kookai audience are female, 23.2% are male, with an average age of 38.1 years.
Kookai fans show strongest brand affinity for Myer (2.18×), Cotton On (2.22×), and Baby Bunting (3.12×) over the country average.
Kookai fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Kookai itself, the audience over-indexes on Cotton On (2.22×), Baby Bunting (3.12×), Queensland (1.59×), and Aldi (1.71×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Kookai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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