A data profile of the people who buy, follow and care about Myer in Australia — modelled from more than twelve digital signal sources. Myer has an estimated audience of 8,205,438 people in Australia.
The average Myer fan in Australia is 40.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cotton On, realestate.com.au, Country Road, with strongest over-indexing on Cotton On (1.58× the country average).
Demographically, the Myer audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Myer fan in Australia is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Cotton On.
The key figures that characterise the Myer profile in Australia.
69.5% are female, 30.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 40.8 |
| Estimated audience size | 8,205,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
Where the Myer audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~3.5M | 1.16× | |
| 02 | Western Australia | ~1M | 1.16× | |
| 03 | Victoria | ~3M | 1.14× | |
| 04 | Tasmania | ~200K | 1.14× | |
| 05 | Australian Capital Territory | ~200K | 1.04× | |
| 06 | Queensland | ~2M | 0.99× | |
| 07 | South Australia | ~600K | 0.95× | |
| 08 | Northern Territory | ~30K | 0.43× |
The strongest cross-interests of the Myer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Universal Store | Shopping | 2.05× | ||
| 02 | Bras N Things | Shopping | 1.91× | ||
| 03 | Bec and Bridge | Fashion & Accessoires | 1.90× | ||
| 04 | Baby Bunting | Kids & Family | 1.84× | ||
| 05 | Zimmermann | Home & Garden | 1.80× | ||
| 06 | Kookai | Fashion & Accessoires | 1.68× | ||
| 07 | David Jones | Fashion & Accessoires | 1.64× | ||
| 08 | Showpo | Fashion & Accessoires | 1.64× | ||
| 09 | Princess Polly | Fashion & Accessoires | 1.63× | ||
| 10 | Home Renovations | Home & Garden | 1.59× | ||
| 11 | lorna jane | Fashion & Accessoires | 1.59× | ||
| 12 | Cotton On | Fashion & Accessoires | 1.58× | ||
| 13 | realestate.com.au | Home & Garden | 1.55× | ||
| 14 | Adairs | Home & Garden | 1.55× | ||
| 15 | Child development | Business & Career | 1.54× | ||
| 16 | Super Rugby | Sports | 1.54× | ||
| 17 | Country Road | Fashion & Accessoires | 1.52× | ||
| 18 | rugby | Sports | 1.52× | ||
| 19 | Freedom Furniture | Home & Garden | 1.52× | ||
| 20 | Rural tourism | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Luxury Orientation | PREMIUM | 1.07× | |
| Sustainability | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.78× | |
| Risk Appetite | THRILL | 0.81× |
Myer's target market in Australia covers an estimated 8,205,438 people, concentrated in New South Wales and Victoria.
69.5% of the Myer audience are female, 30.5% are male, with an average age of 40.8 years.
Myer fans show strongest brand affinity for Cotton On (1.58×), realestate.com.au (1.55×), and Country Road (1.52×) over the country average.
Myer fans in Australia are most concentrated in New South Wales (reach ~3.5M), Victoria (reach ~3M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Myer itself, the audience over-indexes on realestate.com.au (1.55×), Country Road (1.52×), David Jones (1.64×), and Baby Bunting (1.84×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Myer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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