A data profile of the people who buy, follow and care about Freedom Furniture in Australia — modelled from more than twelve digital signal sources. Freedom Furniture has an estimated audience of 2,195,262 people in Australia.
Freedom Furniture has an estimated audience of 2,195,262 people in Australia. 69.3% are female, 30.7% are male, average age 41.5. Top brand affinities: IKEA, Houzz, Geelong Football Club, Australian Football League, Melbourne Football Club.
Top brand affinities include IKEA, Houzz, Geelong Football Club, with strongest over-indexing on IKEA (5.2× the country average).
Demographically, the Freedom Furniture audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Freedom Furniture fan in Australia is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for IKEA.
The key figures that characterise the Freedom Furniture profile in Australia.
69.3% are female, 30.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 41.5 |
| Estimated audience size | 2,195,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Freedom Furniture audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 99.4% |
| Indonesia | 0.4% |
| United States | 0.1% |
The strongest cross-interests of the Freedom Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houzz | Home & Garden | 12.22× | ||
| 02 | Melbourne Football Club | Sports | 6.52× | ||
| 03 | Western Bulldogs | Sports | 6.31× | ||
| 04 | Geelong Football Club | Sports | 6.07× | ||
| 05 | Fremantle Football Club | Sports | 6.07× | ||
| 06 | North Melbourne Football Club | Sports | 5.75× | ||
| 07 | Adelaide Football Club | Sports | 5.69× | ||
| 08 | Collingwood Football Club | Sports | 5.30× | ||
| 09 | Richmond Football Club | Sports | 5.26× | ||
| 10 | IKEA | Home & Garden | 5.20× | ||
| 11 | Brisbane Lions | Sports | 5.13× | ||
| 12 | West Coast Eagles | Sports | 5.07× | ||
| 13 | High-net-worth individual | Business & Career | 5.00× | ||
| 14 | Walt Disney World | Travel & Leisure | 4.66× | ||
| 15 | Kitchenware | Home & Garden | 4.39× | ||
| 16 | AFL Grand Final | Sports | 4.33× | ||
| 17 | Discount stores | Shopping | 3.16× | ||
| 18 | First-time buyer | Shopping | 2.96× | ||
| 19 | Australian Football League | Sports | 2.51× | ||
| 20 | Renovation | Home & Garden | 2.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.43× | |
| Luxury Orientation | PREMIUM | 3.24× | |
| Quality Awareness | PREMIUM | 2.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.76× | |
| Spirituality | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Freedom Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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