A data profile of the people who buy, follow and care about Renovation in Australia — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 6,848,469 people in Australia.
The average Renovation fan in Australia is 45.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Home construction, Home improvement, IKEA, with strongest over-indexing on Home construction (2.47× the country average).
Demographically, the Renovation audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Renovation fan in Australia is more female, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.
The key figures that characterise the Renovation profile in Australia.
56.6% are female, 43.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 45.8 |
| Estimated audience size | 6,848,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Renovation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~200K | 1.17× | |
| 02 | Queensland | ~2M | 1.12× | |
| 03 | New South Wales | ~2.5M | 1.07× | |
| 04 | Victoria | ~2M | 1.07× | |
| 05 | Western Australia | ~800K | 0.99× | |
| 06 | South Australia | ~500K | 0.96× | |
| 07 | Northern Territory | ~60K | 0.93× | |
| 08 | Tasmania | ~100K | 0.91× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 3.24× | ||
| 02 | Landscape design | Business & Career | 2.51× | ||
| 03 | Freedom Furniture | Home & Garden | 2.51× | ||
| 04 | Home décor products | Home & Garden | 2.48× | ||
| 05 | Home construction | Home & Garden | 2.47× | ||
| 06 | Home Design | Home & Garden | 2.44× | ||
| 07 | Modern architecture | Arts & Culture | 2.12× | ||
| 08 | Adairs | Home & Garden | 2.06× | ||
| 09 | Property finder | Home & Garden | 2.05× | ||
| 10 | Luxury real estate | Business & Career | 2.00× | ||
| 11 | Home repair | Home & Garden | 1.95× | ||
| 12 | Landscaping | Home & Garden | 1.93× | ||
| 13 | First-time buyer | Shopping | 1.91× | ||
| 14 | Industrial design | Business & Career | 1.87× | ||
| 15 | Living room | Home & Garden | 1.72× | ||
| 16 | IKEA | Home & Garden | 1.64× | ||
| 17 | Real estate development | Business & Career | 1.64× | ||
| 18 | Chair | Home & Garden | 1.62× | ||
| 19 | Home improvement | Home & Garden | 1.61× | ||
| 20 | Garden | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.02× | |
| DIY Mentality | THRILL | 1.54× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× |
Renovation has an estimated audience of 6,848,469 people in Australia, concentrated in New South Wales and Victoria.
56.6% of Renovation fans are female, 43.4% are male, with an average age of 45.8 years.
Renovation fans show strongest brand affinity for Home construction (2.47×), Home improvement (1.61×), and IKEA (1.64×) over the country average.
Renovation fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Home improvement (1.61×), IKEA (1.64×), Property finder (2.05×), and Home Interior Design (3.24×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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