A data profile of the people who buy, follow and care about Renovation in South Africa — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 1,648,529 people in South Africa.
Renovation has an estimated audience of 1,648,529 people in South Africa. 53.8% are female, 46.2% are male, average age 41.1. Top brand affinities: Autotrader, Home construction, Starter home, Home repair, Property finder.
Top brand affinities include Autotrader, Home construction, Starter home, with strongest over-indexing on Autotrader (1.62× the country average).
Demographically, the Renovation audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.
The typical Renovation fan in South Africa is balanced, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Autotrader.
The key figures that characterise the Renovation profile in South Africa.
53.8% are female, 46.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.1 |
| Estimated audience size | 1,648,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 26% |
of the worldwide Renovation audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 3.07× | ||
| 02 | Starter home | Home & Garden | 3.03× | ||
| 03 | Home construction | Home & Garden | 2.89× | ||
| 04 | First-time home buyer grant | Home & Garden | 2.76× | ||
| 05 | Home repair | Home & Garden | 2.65× | ||
| 06 | Property finder | Home & Garden | 2.64× | ||
| 07 | Bedroom furniture | Home & Garden | 2.64× | ||
| 08 | Home shopping | Shopping | 2.61× | ||
| 09 | Luxury real estate | Business & Career | 2.32× | ||
| 10 | Living room | Home & Garden | 2.09× | ||
| 11 | Expensive Taste | Business & Career | 2.03× | ||
| 12 | Business class | Travel & Leisure | 1.94× | ||
| 13 | H.O.M.E. | Home & Garden | 1.90× | ||
| 14 | Kitchenware | Home & Garden | 1.83× | ||
| 15 | Local food | Food & Beverages | 1.82× | ||
| 16 | Autotrader | Cars & Mobility | 1.62× | ||
| 17 | Chair | Home & Garden | 1.62× | ||
| 18 | Investor | Business & Career | 1.60× | ||
| 19 | Home improvement | Home & Garden | 1.55× | ||
| 20 | Bed | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36× | |
| Spirituality | BALANCE | 1.32× | |
| Travelling | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Travelling | THRILL | 1.24× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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