A data profile of the people who buy, follow and care about Renovation in Indonesia — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 2,303,919 people in Indonesia.
The average Renovation fan in Indonesia is 40.0 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Home repair, Home construction, Housing estate, with strongest over-indexing on Home repair (5.13× the country average).
Demographically, the Renovation audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Renovation fan in Indonesia is more male, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Home repair.
The key figures that characterise the Renovation profile in Indonesia.
40.0% are female, 60.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 40.0 |
| Estimated audience size | 2,303,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 27% | |
| 30-39 | 29% | |
| 40-49 | 24% | |
| 50+ | 14% |
of the worldwide Renovation audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~70K | 1.59× | |
| 02 | Jakarta | ~200K | 1.25× | |
| 03 | Banten | ~100K | 1.11× | |
| 04 | Papua (province) | ~10K | 1.07× | |
| 05 | North Kalimantan | ~8K | 1.07× | |
| 06 | Riau Islands | ~30K | 1.05× | |
| 07 | Bangka-Belitung Islands | ~10K | 1.04× | |
| 08 | West Sulawesi | ~10K | 1.04× | |
| 09 | Bengkulu | ~20K | 1.02× | |
| 10 | Southeast Sulawesi | ~20K | 1.01× | |
| 11 | Maluku | ~10K | 1.01× | |
| 12 | Gorontalo (disambiguation)(2) | ~10K | 1.01× | |
| 13 | North Maluku | ~8K | 1.01× | |
| 14 | West Papua | ~7K | 1.01× | |
| 15 | Central Sulawesi | ~20K | 1.00× | |
| 16 | Central Kalimantan | ~20K | 1.00× | |
| 17 | North Sulawesi | ~20K | 0.99× | |
| 18 | East Nusa Tenggara | ~20K | 0.99× | |
| 19 | West Kalimantan | ~30K | 0.98× | |
| 20 | Jambi | ~30K | 0.98× | |
| 21 | West Nusa Tenggara | ~30K | 0.97× | |
| 22 | Aceh | ~30K | 0.96× | |
| 23 | South Kalimantan | ~30K | 0.95× | |
| 24 | South Sumatra | ~50K | 0.94× | |
| 25 | Lampung | ~40K | 0.94× | |
| 26 | West Sumatra | ~40K | 0.94× | |
| 27 | Riau | ~50K | 0.93× | |
| 28 | East Kalimantan | ~30K | 0.93× | |
| 29 | South Sulawesi | ~60K | 0.92× | |
| 30 | Special Region of Yogyakarta | ~40K | 0.92× | |
| 31 | North Sumatra | ~100K | 0.87× | |
| 32 | Central Java | ~200K | 0.81× | |
| 33 | East Java | ~200K | 0.79× | |
| 34 | West Java | ~300K | 0.75× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zodiac (film) | Movies & TV | 8.96× | ||
| 02 | Home repair | Home & Garden | 5.13× | ||
| 03 | Home construction | Home & Garden | 5.06× | ||
| 04 | First-time home buyer grant | Home & Garden | 3.77× | ||
| 05 | Bedroom furniture | Home & Garden | 3.75× | ||
| 06 | Starter home | Home & Garden | 3.70× | ||
| 07 | First-time buyer | Shopping | 3.53× | ||
| 08 | Housing estate | Home & Garden | 3.35× | ||
| 09 | Property finder | Home & Garden | 3.34× | ||
| 10 | H.O.M.E. | Home & Garden | 3.24× | ||
| 11 | Real estate development | Business & Career | 3.13× | ||
| 12 | Living room | Home & Garden | 2.95× | ||
| 13 | Luxury real estate | Business & Career | 2.90× | ||
| 14 | Bedroom | Home & Garden | 2.76× | ||
| 15 | Shawl | Fashion & Accessoires | 2.13× | ||
| 16 | Home improvement | Home & Garden | 2.07× | ||
| 17 | Real estate | Business & Career | 1.98× | ||
| 18 | Local food | Food & Beverages | 1.94× | ||
| 19 | Furniture | Home & Garden | 1.69× | ||
| 20 | Beauty | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.80× | |
| Healthy Lifestyle | BALANCE | 2.41× | |
| Travelling | THRILL | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.54× | |
| Design Affinity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.80× |
Renovation has an estimated audience of 2,303,919 people in Indonesia, concentrated in West Java and Jakarta.
40.0% of Renovation fans are female, 60.0% are male, with an average age of 40.0 years.
Renovation fans show strongest brand affinity for Home repair (5.13×), Home construction (5.06×), and Housing estate (3.35×) over the country average.
Renovation fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~200K), and East Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Home construction (5.06×), Housing estate (3.35×), Beauty (1.56×), and Property finder (3.34×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.