A data profile of the people who buy, follow and care about Real estate in Indonesia — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 6,189,901 people in Indonesia.
The average Real estate fan in Indonesia is 37.1 years old, more male, and lives primarily in Bali.
The audience is concentrated in Bali, East Java, West Java.
Top brand affinities include Housing estate, Property finder, Luxury real estate, with strongest over-indexing on Housing estate (1.87× the country average).
Demographically, the Real estate audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Real estate fan in Indonesia is more male, around 37.1 years old, with strong Individualism tendencies and a notable affinity for Housing estate.
The key figures that characterise the Real estate profile in Indonesia.
44.5% are female, 55.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 37.1 |
| Estimated audience size | 6,189,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Real estate audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~900K | 7.11× | |
| 02 | West Nusa Tenggara | ~100K | 1.32× | |
| 03 | Riau Islands | ~80K | 1.27× | |
| 04 | Jakarta | ~600K | 1.14× | |
| 05 | East Java | ~800K | 1.13× | |
| 06 | Papua (province) | ~40K | 1.02× | |
| 07 | Special Region of Yogyakarta | ~100K | 1.01× | |
| 08 | Central Kalimantan | ~50K | 1.01× | |
| 09 | North Kalimantan | ~20K | 0.98× | |
| 10 | West Papua | ~20K | 0.96× | |
| 11 | Bangka-Belitung Islands | ~30K | 0.95× | |
| 12 | Banten | ~200K | 0.94× | |
| 13 | West Kalimantan | ~90K | 0.94× | |
| 14 | Gorontalo (disambiguation)(2) | ~20K | 0.93× | |
| 15 | West Sulawesi | ~20K | 0.93× | |
| 16 | East Kalimantan | ~90K | 0.91× | |
| 17 | North Maluku | ~20K | 0.91× | |
| 18 | Bengkulu | ~50K | 0.90× | |
| 19 | Maluku | ~30K | 0.90× | |
| 20 | Southeast Sulawesi | ~40K | 0.89× | |
| 21 | South Kalimantan | ~70K | 0.88× | |
| 22 | Jambi | ~60K | 0.86× | |
| 23 | Central Sulawesi | ~50K | 0.86× | |
| 24 | South Sumatra | ~100K | 0.85× | |
| 25 | North Sulawesi | ~60K | 0.85× | |
| 26 | Riau | ~100K | 0.82× | |
| 27 | Lampung | ~100K | 0.82× | |
| 28 | East Nusa Tenggara | ~50K | 0.82× | |
| 29 | West Sumatra | ~90K | 0.81× | |
| 30 | Aceh | ~70K | 0.81× | |
| 31 | Central Java | ~500K | 0.80× | |
| 32 | South Sulawesi | ~100K | 0.80× | |
| 33 | West Java | ~700K | 0.72× | |
| 34 | North Sumatra | ~200K | 0.72× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Upwork | Business & Career | 2.75× | ||
| 02 | Luxury real estate | Business & Career | 2.18× | ||
| 03 | Real estate investing | Business & Career | 2.17× | ||
| 04 | Housing estate | Home & Garden | 1.87× | ||
| 05 | Property finder | Home & Garden | 1.86× | ||
| 06 | First-time buyer | Shopping | 1.74× | ||
| 07 | Starter home | Home & Garden | 1.74× | ||
| 08 | First-time home buyer grant | Home & Garden | 1.65× | ||
| 09 | Real property | Home & Garden | 1.61× | ||
| 10 | Infant bodysuit | Kids & Family | 1.61× | ||
| 11 | Baby powder | Kids & Family | 1.60× | ||
| 12 | Bedroom furniture | Home & Garden | 1.59× | ||
| 13 | Infant clothing | Kids & Family | 1.58× | ||
| 14 | stay at home mom | Kids & Family | 1.56× | ||
| 15 | Child development | Business & Career | 1.55× | ||
| 16 | Diaper bag | Kids & Family | 1.55× | ||
| 17 | Property | Home & Garden | 1.54× | ||
| 18 | Real estate development | Business & Career | 1.53× | ||
| 19 | Foundation (cosmetics) | Beauty & Wellness | 1.51× | ||
| 20 | Engagement | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Social Media Usage | JOY | 0.63× | |
| Patriotism | CONSERVATISM | 0.74× |
Real estate has an estimated audience of 6,189,901 people in Indonesia, concentrated in Bali and East Java.
44.5% of Real estate fans are female, 55.5% are male, with an average age of 37.1 years.
Real estate fans show strongest brand affinity for Housing estate (1.87×), Property finder (1.86×), and Luxury real estate (2.18×) over the country average.
Real estate fans in Indonesia are most concentrated in Bali (reach ~900K), East Java (reach ~800K), and West Java (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Property finder (1.86×), Luxury real estate (2.18×), Property (1.54×), and Baby powder (1.6×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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