A data profile of the people who buy, follow and care about Real estate in Poland — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 6,704,350 people in Poland.
Real estate has an estimated audience of 6,704,350 people in Poland. 55.6% are female, 44.4% are male, average age 42.6. Top brand affinities: Super Express, Chair, Holiday cottage, Plus-size clothing, Commercial mortgage.
Top brand affinities include Super Express, Chair, Holiday cottage, with strongest over-indexing on Super Express (1.51× the country average).
Demographically, the Real estate audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Real estate fan in Poland is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Super Express.
The key figures that characterise the Real estate profile in Poland.
55.6% are female, 44.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.6 |
| Estimated audience size | 6,704,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Real estate audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property management | Business & Career | 1.89× | ||
| 02 | Real estate economics | Business & Career | 1.87× | ||
| 03 | Commercial mortgage | Business & Career | 1.83× | ||
| 04 | Summer house | Travel & Leisure | 1.81× | ||
| 05 | Epilator | Beauty & Wellness | 1.79× | ||
| 06 | Mortgage law | Home & Garden | 1.79× | ||
| 07 | Nocowanie.pl | Travel & Leisure | 1.71× | ||
| 08 | Holiday cottage | Travel & Leisure | 1.65× | ||
| 09 | Tablecloth | Home & Garden | 1.64× | ||
| 10 | Winiary (company) | Food & Beverages | 1.64× | ||
| 11 | Bonprix | Shopping | 1.63× | ||
| 12 | Investment strategy | Business & Career | 1.60× | ||
| 13 | Couch | Home & Garden | 1.58× | ||
| 14 | Plus-size clothing | Fashion & Accessoires | 1.56× | ||
| 15 | Curtain | Home & Garden | 1.56× | ||
| 16 | Chair | Home & Garden | 1.55× | ||
| 17 | Chopin (vodka) | Food & Beverages | 1.55× | ||
| 18 | Table (furniture) | Home & Garden | 1.54× | ||
| 19 | Vendor | Business & Career | 1.52× | ||
| 20 | Super Express | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Individualism | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Sustainability | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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