A data profile of the people who buy, follow and care about Real estate in United Arab Emirates — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 4,217,290 people in United Arab Emirates.
The average Real estate fan in United Arab Emirates is 37.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Woods, Somfy, Whitney, with strongest over-indexing on Woods (1.6× the country average).
Demographically, the Real estate audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 6 regions tracked by Rascasse.
The typical Real estate fan in United Arab Emirates is more male, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Woods.
The key figures that characterise the Real estate profile in United Arab Emirates.
26.8% are female, 73.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 37.0 |
| Estimated audience size | 4,217,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Real estate audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~3M | 1.59× | |
| 02 | Emirate of Ajman | ~600K | 1.48× | |
| 03 | Emirate of Sharjah | ~1M | 1.10× | |
| 04 | Emirate of Abu Dhabi | ~1.5M | 0.73× | |
| 05 | Ras Al Khaimah | ~200K | 0.73× | |
| 06 | Fujairah | ~70K | 0.66× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woods | Music & Radio | 1.60× | ||
| 02 | Somfy | Home & Garden | 1.60× | ||
| 03 | Whitney | Music & Radio | 1.60× | ||
| 04 | Yuck | Music & Radio | 1.60× | ||
| 05 | La Luz | Music & Radio | 1.60× | ||
| 06 | Being Dead | Music & Radio | 1.60× | ||
| 07 | PSD Bank | Business & Career | 1.60× | ||
| 08 | Rolling Blackouts Coastal Fever | Music & Radio | 1.60× | ||
| 09 | Hovvdy | Music & Radio | 1.60× | ||
| 10 | Promogim | Home & Garden | 1.60× | ||
| 11 | Amen Dunes | Music & Radio | 1.60× | ||
| 12 | Trace Mountains | Music & Radio | 1.60× | ||
| 13 | The Golden Dregs | Music & Radio | 1.60× | ||
| 14 | Big Bechtold-Gruppe | Business & Career | 1.60× | ||
| 15 | Triptides | Music & Radio | 1.59× | ||
| 16 | Los Bitchos | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.88× |
Real estate has an estimated audience of 4,217,290 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
26.8% of Real estate fans are female, 73.2% are male, with an average age of 37.0 years.
Real estate fans show strongest brand affinity for Woods (1.6×), Somfy (1.6×), and Whitney (1.6×) over the country average.
Real estate fans in United Arab Emirates are most concentrated in Dubai (reach ~3M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Somfy (1.6×), Whitney (1.6×), Yuck (1.6×), and La Luz (1.6×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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