A data profile of the people who buy, follow and care about Real estate in Switzerland — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 2,621,623 people in Switzerland.
The average Real estate fan in Switzerland is 44.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Real property, Single-family detached home, Real estate broker, with strongest over-indexing on Real property (1.54× the country average).
Demographically, the Real estate audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 26 regions tracked by Rascasse.
The typical Real estate fan in Switzerland is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Real estate profile in Switzerland.
50.1% are female, 49.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 44.2 |
| Estimated audience size | 2,621,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Real estate audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~800K | 1.88× | |
| 02 | Canton of St. Gallen | ~200K | 1.63× | |
| 03 | Ticino | ~100K | 1.40× | |
| 04 | Canton of Geneva | ~200K | 1.38× | |
| 05 | Canton of Bern | ~300K | 1.20× | |
| 06 | Thurgau | ~80K | 1.18× | |
| 07 | Canton of Zug | ~40K | 1.18× | |
| 08 | Aargau | ~200K | 1.17× | |
| 09 | Luzern | ~100K | 1.06× | |
| 10 | Appenzell Ausserrhoden | ~10K | 1.05× | |
| 11 | Basel-City | ~100K | 1.04× | |
| 12 | Solothurn | ~70K | 1.01× | |
| 13 | Schwyz | ~40K | 1.01× | |
| 14 | Vaud | ~300K | 1.00× | |
| 15 | Valais | ~100K | 0.95× | |
| 16 | Graubünden | ~60K | 0.95× | |
| 17 | Appenzell Innerrhoden | ~3K | 0.95× | |
| 18 | Canton of Obwalden | ~9K | 0.92× | |
| 19 | Uri | ~8K | 0.92× | |
| 20 | Basel-Landschaft | ~60K | 0.91× | |
| 21 | Canton of Nidwalden | ~9K | 0.91× | |
| 22 | Canton of Glarus | ~9K | 0.90× | |
| 23 | Schaffhausen | ~20K | 0.88× | |
| 24 | Jura | ~20K | 0.87× | |
| 25 | Fribourg | ~80K | 0.80× | |
| 26 | Neuchatel | ~40K | 0.79× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RE/MAX | Home & Garden | 1.72× | ||
| 02 | Single-family detached home | Home & Garden | 1.65× | ||
| 03 | Personal property | Business & Career | 1.65× | ||
| 04 | Weberhaus | Home & Garden | 1.65× | ||
| 05 | Real estate investing | Business & Career | 1.61× | ||
| 06 | Terraced house | Home & Garden | 1.58× | ||
| 07 | Real property | Home & Garden | 1.54× | ||
| 08 | Real estate broker | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.97× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Travelling | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.83× |
Real estate has an estimated audience of 2,621,623 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
50.1% of Real estate fans are female, 49.9% are male, with an average age of 44.2 years.
Real estate fans show strongest brand affinity for Real property (1.54×), Single-family detached home (1.65×), and Real estate broker (1.53×) over the country average.
Real estate fans in Switzerland are most concentrated in Canton of Zürich (reach ~800K), Canton of Bern (reach ~300K), and Vaud (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Single-family detached home (1.65×), Real estate broker (1.53×), Terraced house (1.58×), and Real estate investing (1.61×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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