A data profile of the people who buy, follow and care about Infant clothing in Indonesia — modelled from more than twelve digital signal sources. Infant clothing has an estimated audience of 2,561,916 people in Indonesia.
Infant clothing has an estimated audience of 2,561,916 people in Indonesia. 71.8% are female, 28.2% are male, average age 32.0. Top brand affinities: Pampers, Kitchenware, Day spa, Child care, Anti-aging cream.
Top brand affinities include Pampers, Kitchenware, Day spa, with strongest over-indexing on Pampers (8.77× the country average).
Demographically, the Infant clothing audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Infant clothing fan in Indonesia is more female, around 32.0 years old, with strong Quality Awareness tendencies and a notable affinity for Pampers.
The key figures that characterise the Infant clothing profile in Indonesia.
71.8% are female, 28.2% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 32.0 |
| Estimated audience size | 2,561,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 39% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Infant clothing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 12.9% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Infant clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maternity clothing | Fashion & Accessoires | 12.11× | ||
| 02 | Babysitting | Kids & Family | 10.51× | ||
| 03 | Pampers | Kids & Family | 8.77× | ||
| 04 | Day spa | Beauty & Wellness | 8.32× | ||
| 05 | Children's literature | Literature | 6.29× | ||
| 06 | Kitchenware | Home & Garden | 5.07× | ||
| 07 | Lego | Kids & Family | 4.94× | ||
| 08 | Child care | Kids & Family | 3.91× | ||
| 09 | Bedroom furniture | Home & Garden | 3.91× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 3.70× | ||
| 11 | IKEA | Home & Garden | 3.24× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.82× | ||
| 13 | Online food ordering | Food & Beverages | 2.78× | ||
| 14 | Business class | Travel & Leisure | 2.66× | ||
| 15 | Bakery | Food & Beverages | 2.49× | ||
| 16 | Outerwear | Fashion & Accessoires | 2.48× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.24× | ||
| 18 | Local food | Food & Beverages | 2.24× | ||
| 19 | Kebaya | Fashion & Accessoires | 2.15× | ||
| 20 | Hair products | Beauty & Wellness | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.66× | |
| Design Affinity | PREMIUM | 2.38× | |
| Healthy Lifestyle | BALANCE | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Spirituality | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Infant clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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