A data profile of the people who buy, follow and care about Children's clothing in Indonesia — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 5,259,872 people in Indonesia.
Children's clothing has an estimated audience of 5,259,872 people in Indonesia. 62.5% are female, 37.5% are male, average age 36.8. Top brand affinities: Tunic, Baby powder, Kebaya, Infant clothing, Blouse.
Top brand affinities include Tunic, Baby powder, Kebaya, with strongest over-indexing on Tunic (2.42× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Children's clothing fan in Indonesia is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Children's clothing profile in Indonesia.
62.5% are female, 37.5% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 36.8 |
| Estimated audience size | 5,259,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 33% | |
| 30-39 | 28% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Children's clothing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant clothing | Kids & Family | 2.82× | ||
| 02 | Baby powder | Kids & Family | 2.75× | ||
| 03 | Infant bodysuit | Kids & Family | 2.70× | ||
| 04 | Diaper bag | Kids & Family | 2.51× | ||
| 05 | Tunic | Fashion & Accessoires | 2.42× | ||
| 06 | Pajamas | Fashion & Accessoires | 2.41× | ||
| 07 | Toddler | Kids & Family | 2.09× | ||
| 08 | Kebaya | Fashion & Accessoires | 1.99× | ||
| 09 | Baby food | Kids & Family | 1.96× | ||
| 10 | Cardigan (sweater) | Fashion & Accessoires | 1.94× | ||
| 11 | Skirt | Fashion & Accessoires | 1.93× | ||
| 12 | Foundation (cosmetics) | Beauty & Wellness | 1.92× | ||
| 13 | Breastfeeding | Kids & Family | 1.89× | ||
| 14 | Shawl | Fashion & Accessoires | 1.88× | ||
| 15 | Blouse | Fashion & Accessoires | 1.79× | ||
| 16 | Dress shirt | Fashion & Accessoires | 1.78× | ||
| 17 | Toko Baju | Shopping | 1.73× | ||
| 18 | Pregnancy | Kids & Family | 1.59× | ||
| 19 | Alfamart | Food & Beverages | 1.56× | ||
| 20 | Facial | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.68× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Healthy Lifestyle | BALANCE | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.37× | |
| Social Media Usage | JOY | 0.53× | |
| Patriotism | CONSERVATISM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.