A data profile of the people who buy, follow and care about Pregnancy in Indonesia — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 4,952,695 people in Indonesia.
Pregnancy has an estimated audience of 4,952,695 people in Indonesia. 76.0% are female, 24.0% are male, average age 30.9. Top brand affinities: Child care, Children's clothing, Halal, Anti-aging cream, Kitchenware.
Top brand affinities include Child care, Children's clothing, Halal, with strongest over-indexing on Child care (1.92× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Pregnancy fan in Indonesia is more female, around 30.9 years old, with strong Indulgence tendencies and a notable affinity for Child care.
The key figures that characterise the Pregnancy profile in Indonesia.
76.0% are female, 24.0% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 30.9 |
| Estimated audience size | 4,952,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 41% | |
| 30-39 | 19% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Pregnancy audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 2.06× | ||
| 02 | Concealer | Beauty & Wellness | 2.00× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 1.94× | ||
| 04 | Child care | Kids & Family | 1.92× | ||
| 05 | Kitchenware | Home & Garden | 1.90× | ||
| 06 | Eye shadow | Beauty & Wellness | 1.90× | ||
| 07 | Eye liner | Beauty & Wellness | 1.83× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 09 | Halal | Politics & Society | 1.72× | ||
| 10 | Bedroom furniture | Home & Garden | 1.71× | ||
| 11 | BB cream | Beauty & Wellness | 1.68× | ||
| 12 | IKEA | Home & Garden | 1.62× | ||
| 13 | Cancer awareness | Health | 1.62× | ||
| 14 | Hair removal | Beauty & Wellness | 1.61× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 16 | Baccarat | Games | 1.58× | ||
| 17 | Herbalism | Health | 1.57× | ||
| 18 | Grilling | Food & Beverages | 1.55× | ||
| 19 | Hair care | Beauty & Wellness | 1.52× | ||
| 20 | Retail banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Tradition | CONSERVATISM | 1.53× | |
| Quality Awareness | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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