Rascasse Audience Intelligence

Pregnancy Audience in Poland

A data profile of the people who buy, follow and care about Pregnancy in Poland — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 1,689,646 people in Poland.

#607among Topic in Poland
#29in Kids & Family

Pregnancy has an estimated audience of 1,689,646 people in Poland. 88.9% are female, 11.1% are male, average age 33.6. Top brand affinities: Shopping and fashion, Baltic Sea, Catholic Church, Love & Sex, Newsletter.

Top brand affinities include Shopping and fashion, Baltic Sea, Catholic Church, with strongest over-indexing on Shopping and fashion (6.12× the country average).

Demographically, the Pregnancy audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Family Orientation.

The typical Pregnancy fan in Poland is more female, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pregnancy profile in Poland.

Audience size
1.7M
in Poland
Gender
88.9%
11.1% male
Age
33.6
average years
Country rank
#901
Topic in Poland
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pregnancy fans

88.9% are female, 11.1% are male, average age 33.6.

Fig. 02

Gender split

88.9%
Female
11.1%
Male
Demographic split for Pregnancy audience in Poland
MetricValue
Female88.9%
Male11.1%
Average age33.6
Estimated audience size1,689,646
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Pregnancy audience in Poland
Age bracketShare%
16-1926%
20-2932%
30-3922%
40-4911%
50+10%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Pregnancy audience comes from Poland.

Worldwide audience distribution share by country for Pregnancy
CountryShare
United States23.1%
Brazil4.7%
Japan4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pregnancy audience
#·InterestCategoryAffinity×
01Shopping and fashionShopping6.12×
02Love & SexKids & Family6.12×
03BreastfeedingKids & Family6.12×
04OrsayShopping6.12×
05Fisher-PriceKids & Family6.12×
06Exfoliation (cosmetology)Beauty & Wellness6.12×
07DiaperKids & Family6.12×
08Baltic SeaTravel & Leisure5.23×
09NewsletterTechnology & Electronics4.80×
10RoseHome & Garden4.72×
11Volunteer fire departmentHealth4.48×
12Catholic ChurchPolitics & Society4.33×
13PUDELEKNews3.30×
14Game consolesTechnology & Electronics3.15×
15Child careKids & Family3.11×
16KindergartenKids & Family2.66×
17PepcoFashion & Accessoires2.17×
18Gazeta WyborczaNews2.05×
19ToysGames1.93×
20KauflandShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pregnancy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pregnancy audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
Family OrientationCONSERVATISM1.64×
SustainabilityBALANCE1.60×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pregnancy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Social Media UsageJOY1.00×
Early Adopter MentalityPOWER1.01×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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