A data profile of the people who buy, follow and care about Pregnancy in Australia — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 3,489,500 people in Australia.
Pregnancy has an estimated audience of 3,489,500 people in Australia. 83.4% are female, 16.6% are male, average age 40.3. Top brand affinities: Aldi, Target Corporation, Child care, Blanket, Pergola.
Top brand affinities include Aldi, Target Corporation, Child care, with strongest over-indexing on Aldi (1.81× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Tradition, Design Affinity.
The typical Pregnancy fan in Australia is more female, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Pregnancy profile in Australia.
83.4% are female, 16.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 40.3 |
| Estimated audience size | 3,489,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Pregnancy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Huggies | Kids & Family | 3.18× | ||
| 02 | Pergola | Home & Garden | 3.14× | ||
| 03 | Blanket | Home & Garden | 2.22× | ||
| 04 | YouTube Music | Internet & Social Media | 2.00× | ||
| 05 | Child care | Kids & Family | 1.94× | ||
| 06 | Aldi | Shopping | 1.81× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.70× | ||
| 08 | Real property | Home & Garden | 1.69× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.67× | ||
| 10 | Cupcake | Food & Beverages | 1.65× | ||
| 11 | Sephora | Shopping | 1.63× | ||
| 12 | Zimmermann | Home & Garden | 1.60× | ||
| 13 | Hair care | Beauty & Wellness | 1.58× | ||
| 14 | Target Corporation | Shopping | 1.56× | ||
| 15 | H&M | Shopping | 1.56× | ||
| 16 | Skin care | Beauty & Wellness | 1.55× | ||
| 17 | Knitting | Home & Garden | 1.55× | ||
| 18 | Pharmacy | Business & Career | 1.55× | ||
| 19 | Kookai | Fashion & Accessoires | 1.53× | ||
| 20 | Google Flights | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Design Affinity | PREMIUM | 1.29× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Pet Ownership | JOY | 0.95× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.