A data profile of the people who buy, follow and care about Pharmacy in Australia — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 3,002,306 people in Australia.
The average Pharmacy fan in Australia is 44.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Clinical research, Spotlight (software), Health care, with strongest over-indexing on Clinical research (4.82× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pharmacy fan in Australia is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Clinical research.
The key figures that characterise the Pharmacy profile in Australia.
65.7% are female, 34.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.6 |
| Estimated audience size | 3,002,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Pharmacy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Where the Pharmacy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~500K | 1.34× | |
| 02 | Australian Capital Territory | ~80K | 1.20× | |
| 03 | Tasmania | ~70K | 1.02× | |
| 04 | Queensland | ~700K | 1.01× | |
| 05 | Northern Territory | ~30K | 0.98× | |
| 06 | New South Wales | ~900K | 0.86× | |
| 07 | Victoria | ~700K | 0.81× | |
| 08 | South Australia | ~200K | 0.77× |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clinical research | Health | 4.82× | ||
| 02 | Retirement community | Kids & Family | 2.21× | ||
| 03 | Old age | Politics & Society | 2.06× | ||
| 04 | Health care provider | Health | 1.92× | ||
| 05 | Sewing | Home & Garden | 1.83× | ||
| 06 | Grocery store | Food & Beverages | 1.78× | ||
| 07 | Cookbook | Food & Beverages | 1.75× | ||
| 08 | Grandparent | Kids & Family | 1.72× | ||
| 09 | Knitting | Home & Garden | 1.69× | ||
| 10 | Skin care | Beauty & Wellness | 1.66× | ||
| 11 | Symptom | Health | 1.66× | ||
| 12 | Skirt | Fashion & Accessoires | 1.61× | ||
| 13 | Nursing | Business & Career | 1.58× | ||
| 14 | Toddler | Kids & Family | 1.58× | ||
| 15 | Ninemsn | News | 1.56× | ||
| 16 | Therapy | Health | 1.55× | ||
| 17 | Spotlight (software) | Technology & Electronics | 1.54× | ||
| 18 | Bedding | Home & Garden | 1.51× | ||
| 19 | Health care | Business & Career | 1.50× | ||
| 20 | Coles (bookstore) | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Creativity | OPEN | 1.29× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Risk Appetite | THRILL | 0.78× |
Pharmacy has an estimated audience of 3,002,306 people in Australia, concentrated in New South Wales and Victoria.
65.7% of Pharmacy fans are female, 34.3% are male, with an average age of 44.6 years.
Pharmacy fans show strongest brand affinity for Clinical research (4.82×), Spotlight (software) (1.54×), and Health care (1.5×) over the country average.
Pharmacy fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pharmacy itself, the audience over-indexes on Spotlight (software) (1.54×), Health care (1.5×), Therapy (1.55×), and Skin care (1.66×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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