A data profile of the people who buy, follow and care about Health care in Australia — modelled from more than twelve digital signal sources. Health care has an estimated audience of 7,245,541 people in Australia.
The average Health care fan in Australia is 45.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Nursing, Retirement community, Health care provider, with strongest over-indexing on Nursing (1.51× the country average).
Demographically, the Health care audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Health care fan in Australia is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Nursing.
The key figures that characterise the Health care profile in Australia.
62.7% are female, 37.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 45.1 |
| Estimated audience size | 7,245,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Health care audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~600K | 1.14× | |
| 02 | Victoria | ~2.5M | 1.12× | |
| 03 | Western Australia | ~900K | 1.05× | |
| 04 | Northern Territory | ~70K | 1.01× | |
| 05 | New South Wales | ~2.5M | 1.00× | |
| 06 | Australian Capital Territory | ~200K | 0.99× | |
| 07 | Queensland | ~1.5M | 0.91× | |
| 08 | Tasmania | ~100K | 0.88× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 1.76× | ||
| 02 | Home care | Health | 1.75× | ||
| 03 | Retirement community | Kids & Family | 1.73× | ||
| 04 | Caregiver | Health | 1.63× | ||
| 05 | Health system | Health | 1.63× | ||
| 06 | Cancer Council Australia | Health | 1.62× | ||
| 07 | Old age | Politics & Society | 1.61× | ||
| 08 | Patient | Health | 1.59× | ||
| 09 | Health policy | Politics & Society | 1.56× | ||
| 10 | Diabetes mellitus awareness | Health | 1.56× | ||
| 11 | Registered nurse | Kids & Family | 1.56× | ||
| 12 | Preventive healthcare | Health | 1.55× | ||
| 13 | Arthritis awareness | Health | 1.55× | ||
| 14 | Shoe insert | Health | 1.55× | ||
| 15 | Crochet | Home & Garden | 1.53× | ||
| 16 | Diagnosis | Health | 1.53× | ||
| 17 | Hormone | Health | 1.52× | ||
| 18 | Nursing | Business & Career | 1.51× | ||
| 19 | Health care provider | Health | 1.50× | ||
| 20 | Sewing machine | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.20× | |
| Creativity | OPEN | 1.14× | |
| Mindfulness | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× |
Health care has an estimated audience of 7,245,541 people in Australia, concentrated in New South Wales and Victoria.
62.7% of Health care fans are female, 37.3% are male, with an average age of 45.1 years.
Health care fans show strongest brand affinity for Nursing (1.51×), Retirement community (1.73×), and Health care provider (1.5×) over the country average.
Health care fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Retirement community (1.73×), Health care provider (1.5×), Old age (1.61×), and Patient (1.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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