A data profile of the people who buy, follow and care about Patient in Australia — modelled from more than twelve digital signal sources. Patient has an estimated audience of 2,194,311 people in Australia.
Patient has an estimated audience of 2,194,311 people in Australia. 69.2% are female, 30.8% are male, average age 46.3. Top brand affinities: Aldi, Australia Post, Health care, Breaking news, Nonprofit organization.
Top brand affinities include Aldi, Australia Post, Health care, with strongest over-indexing on Aldi (1.95× the country average).
Demographically, the Patient audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Patient fan in Australia is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Patient profile in Australia.
69.2% are female, 30.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 46.3 |
| Estimated audience size | 2,194,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Patient audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 4.3% |
| India | 3.2% |
The strongest cross-interests of the Patient audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 2.98× | ||
| 02 | Sustainable energy | Home & Garden | 2.07× | ||
| 03 | Physical therapy | Business & Career | 1.96× | ||
| 04 | Aldi | Shopping | 1.95× | ||
| 05 | Innovation | Business & Career | 1.84× | ||
| 06 | Pharmacy | Business & Career | 1.83× | ||
| 07 | Cancer awareness | Health | 1.80× | ||
| 08 | Massage | Health | 1.78× | ||
| 09 | Wikipedia | Internet & Social Media | 1.73× | ||
| 10 | Nonprofit organization | Politics & Society | 1.70× | ||
| 11 | Internet & Social Media | 1.67× | |||
| 12 | Charitable organization | Politics & Society | 1.66× | ||
| 13 | Real property | Home & Garden | 1.66× | ||
| 14 | First class travel | Travel & Leisure | 1.64× | ||
| 15 | Refrigerator | Home & Garden | 1.62× | ||
| 16 | Health care | Business & Career | 1.59× | ||
| 17 | Breaking news | Movies & TV | 1.59× | ||
| 18 | Australia Post | Business & Career | 1.57× | ||
| 19 | Organic food | Food & Beverages | 1.57× | ||
| 20 | Discount stores | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.56× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Pet Ownership | JOY | 0.80× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Patient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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