Patient Audience in Germany
Patient has an estimated audience of 1,907,824 people in Germany. 68.6% are female, 31.4% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, KLIX (AM), Esra Erol, Craiova, Israel.
The average Patient fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, KLIX (AM), Esra Erol, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Patient audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Patient fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 43.1 |
| Estimated audience size | 1,907,824 |
Audience persona
The typical Patient fan in Germany is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,307 | 0.94× |
| Bayern | 295,850 | 0.96× |
| Baden-Württemberg | 227,379 | 0.87× |
| Hessen | 189,237 | 1.3× |
| Niedersachsen | 150,779 | 0.81× |
| Berlin | 110,034 | 1.29× |
| Rheinland-Pfalz | 85,151 | 0.89× |
| Sachsen | 80,171 | 0.86× |
| Brandenburg | 67,477 | 1.14× |
| Mecklenburg-Vorpommern | 62,623 | 1.72× |
| Schleswig-Holstein | 58,753 | 0.86× |
| Hamburg | 42,544 | 0.99× |
| Thüringen | 42,320 | 0.87× |
| Sachsen-Anhalt | 40,201 | 0.81× |
| Saarland | 16,350 | 0.7× |
| Bremen | 16,045 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| KLIX (AM) | 4.65× | Music & Radio |
| Esra Erol | 7.58× | Movies & TV |
| Craiova | 9.02× | Travel & Leisure |
| Israel | 2.16× | Travel & Leisure |
| Stradivarius | 1.54× | Shopping |
| Preacher (comics) | 6.33× | Literature |
| Samanyolu Haber | 3.99× | Movies & TV |
| The Hollies (Official) | 5.77× | Music & Radio |
| Time (magazine) | 1.77× | News |
| Jack White | 1.66× | Movies & TV |
| Snow White (Fables) | 1.79× | Literature |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| L'Île-Rousse | 8.94× | Travel & Leisure |
| Brunello Cucinelli | 3.17× | Fashion & Accessoires |
| Home Delivery | 1.84× | Food & Beverages |
| Huizen | 3.9× | Travel & Leisure |
| Zagreb | 2.5× | Travel & Leisure |
| HomeExchange.com | 4.21× | Travel & Leisure |
| Icon (magazine) | 1.52× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.67 |
| Pet Ownership | JOY | 1.54 |
| Need for Security | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 4.3% |
| India | 3.2% |
See Patient audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Patient have in Germany?
Patient has an estimated audience of 1,907,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Patient fans?
68.6% of Patient fans are female, 31.4% are male, with an average age of 43.1 years.
Which brands do Patient fans like most?
Patient fans show strongest brand affinity for Rossmann (1.53×), KLIX (AM) (4.65×), and Esra Erol (7.58×) over the country average.
Where do Patient fans live in Germany?
Patient fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,307), Bayern (reach 295,850), and Baden-Württemberg (reach 227,379). These three regions account for the largest share of the active audience.
What other brands do Patient fans also like?
Beyond Patient itself, the audience over-indexes on KLIX (AM) (4.65×), Esra Erol (7.58×), Craiova (9.02×), and Israel (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Patient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.