Rascasse Audience Intelligence

Patient Audience in Germany

A data profile of the people who buy, follow and care about Patient in Germany — modelled from more than twelve digital signal sources. Patient has an estimated audience of 1,907,824 people in Germany.

#2018among Topic in Germany#89in Health

The average Patient fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heath Ledger, Tagesschau, Neurology, with strongest over-indexing on Heath Ledger (9.42× the country average).

Demographically, the Patient audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Patient fan in Germany is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Heath Ledger.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patient profile in Germany.

Audience size
1.9M
in Germany
Gender
68.6%♀
31.4% male
Age
43.1
average years
Country rank
#3518
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patient fans

68.6% are female, 31.4% are male, average age 43.1.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Patient audience in Germany
MetricValue
Female68.6%
Male31.4%
Average age43.1
Estimated audience size1,907,824
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Patient audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4928%
50+26%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Patient audience comes from Germany.

Worldwide audience distribution share by country for Patient
CountryShare
United States34.9%
United Kingdom4.3%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patient audience in Germany is strongest.

Fig. 05

Top regions by affinity

Patient fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.54×
02Hessen~200K1.21×
03Berlin~100K1.17×
04Brandenburg~70K1.12×
05Hamburg~40K0.99×
06Bremen~20K0.99×
07Thüringen~50K0.97×
08Nordrhein-Westfalen~400K0.94×
09Bayern~300K0.94×
10Rheinland-Pfalz~90K0.93×
11Sachsen~90K0.93×
12Sachsen-Anhalt~50K0.93×
13Schleswig-Holstein~60K0.89×
14Baden-Württemberg~200K0.87×
15Niedersachsen~200K0.87×
16Saarland~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Patient, Germany
0.84×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patient audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patient audience
#·InterestCategoryAffinity×
01Heath LedgerMovies & TV9.42×
02Kate BushMusic & Radio9.42×
03Colin FirthMovies & TV9.42×
04Scott EastwoodMovies & TV9.42×
05JIRATechnology & Electronics9.30×
06NeurologyBusiness & Career8.86×
07Chris Evans (actor)Movies & TV8.00×
08Milli VanilliMusic & Radio7.65×
09Kurt CobainMusic & Radio7.40×
10Jake GyllenhaalMovies & TV6.47×
11Preventive healthcareHealth3.52×
12Western UnionBusiness & Career3.35×
13VolunteeringPolitics & Society3.08×
14FocusNews3.01×
15TagesschauMovies & TV2.43×
16Netto Marken-DiscountShopping1.95×
17Müller (company)Food & Beverages1.94×
18CommerzbankBusiness & Career1.71×
19WhatsAppInternet & Social Media1.56×
20KauflandShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patient audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patient audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.95×
Need for SecurityCONSERVATISM1.83×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patient audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.80×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patient have in Germany?

Patient has an estimated audience of 1,907,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Patient fans?

68.6% of Patient fans are female, 31.4% are male, with an average age of 43.1 years.

03

Which brands do Patient fans like most?

Patient fans show strongest brand affinity for Heath Ledger (9.42×), Tagesschau (2.43×), and Neurology (8.86×) over the country average.

04

Where do Patient fans live in Germany?

Patient fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Patient fans also like?

Beyond Patient itself, the audience over-indexes on Tagesschau (2.43×), Neurology (8.86×), Kate Bush (9.42×), and Volunteering (3.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Patient audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Patient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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