A data profile of the people who buy, follow and care about Patient in United Kingdom — modelled from more than twelve digital signal sources. Patient has an estimated audience of 3,699,668 people in United Kingdom.
The average Patient fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Wikipedia, Politics, with strongest over-indexing on Volunteering (3.45× the country average).
Demographically, the Patient audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Patient fan in United Kingdom is more female, around 47.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Patient profile in United Kingdom.
73.1% are female, 26.9% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 47.4 |
| Estimated audience size | 3,699,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Patient audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 4.3% |
| India | 3.2% |
Where the Patient audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.39× | |
| 02 | Yorkshire and the Humber | ~400K | 1.26× | |
| 03 | East of England | ~400K | 1.11× | |
| 04 | North East | ~200K | 1.09× | |
| 05 | Northern Ireland | ~100K | 1.06× | |
| 06 | Wales | ~200K | 1.05× | |
| 07 | South East | ~500K | 1.00× | |
| 08 | England | ~3M | 0.95× | |
| 09 | Scotland | ~300K | 0.93× | |
| 10 | South West | ~300K | 0.88× | |
| 11 | East Midlands | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Patient audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.45× | ||
| 02 | Adoption | Kids & Family | 3.31× | ||
| 03 | Risk management | Business & Career | 2.98× | ||
| 04 | Dentistry | Business & Career | 2.96× | ||
| 05 | Wikipedia | Internet & Social Media | 2.88× | ||
| 06 | Esso | Cars & Mobility | 2.64× | ||
| 07 | Refrigerator | Home & Garden | 2.62× | ||
| 08 | Mobile home | Cars & Mobility | 2.34× | ||
| 09 | Politics | Politics & Society | 2.20× | ||
| 10 | Hobby | Home & Garden | 2.14× | ||
| 11 | Health care | Business & Career | 2.13× | ||
| 12 | Internet & Social Media | 2.11× | |||
| 13 | Aldi | Shopping | 1.93× | ||
| 14 | William Hill (bookmaker) | Games | 1.82× | ||
| 15 | Medicine | Business & Career | 1.74× | ||
| 16 | Kitchen | Home & Garden | 1.71× | ||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Lidl | Shopping | 1.62× | ||
| 19 | Charitable organization | Politics & Society | 1.56× | ||
| 20 | Weddings | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.18× | |
| Family Orientation | CONSERVATISM | 1.74× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Design Affinity | PREMIUM | 0.85× |
Patient has an estimated audience of 3,699,668 people in United Kingdom, concentrated in England and South East.
73.1% of Patient fans are female, 26.9% are male, with an average age of 47.4 years.
Patient fans show strongest brand affinity for Volunteering (3.45×), Wikipedia (2.88×), and Politics (2.2×) over the country average.
Patient fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Patient itself, the audience over-indexes on Wikipedia (2.88×), Politics (2.2×), Hobby (2.14×), and Health care (2.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Patient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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