Rascasse Audience Intelligence

Patient Audience in United States

A data profile of the people who buy, follow and care about Patient in United States — modelled from more than twelve digital signal sources. Patient has an estimated audience of 30,254,866 people in United States.

#632among Topic in United States#34in Health

The average Patient fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Health care, Pharmacy, Reddit, with strongest over-indexing on Health care (1.69× the country average).

Demographically, the Patient audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patient fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Health care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patient profile in United States.

Audience size
30.3M
in United States
Gender
66.3%♀
33.7% male
Age
44.8
average years
Country rank
#914
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patient fans

66.3% are female, 33.7% are male, average age 44.8.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Patient audience in United States
MetricValue
Female66.3%
Male33.7%
Average age44.8
Estimated audience size30,254,866
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Patient audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4924%
50+35%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Patient audience comes from United States.

Worldwide audience distribution share by country for Patient
CountryShare
United States34.9%
United Kingdom4.3%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patient audience in United States is strongest.

Fig. 05

Top regions by affinity

Patient fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.20×
02Texas~3M1.13×
03Massachusetts~700K1.13×
04Alaska~70K1.13×
05Georgia~1M1.12×
06Louisiana~400K1.12×
07Oklahoma~400K1.12×
08Arkansas~300K1.12×
09South Dakota~80K1.10×
10Alabama~500K1.08×
11California~3.5M1.06×
12Missouri~500K1.06×
13North Dakota~70K1.06×
14Arizona~600K1.04×
15Kansas~200K1.04×
16North Carolina~900K1.03×
17South Carolina~500K1.03×
18Hawaii~100K1.03×
19Michigan~800K1.02×
20Nebraska~200K1.02×
21Montana~90K1.02×
22Minnesota~400K1.01×
23Tennessee~600K1.00×
24Utah~300K1.00×
25Iowa~200K1.00×
26New Mexico~200K1.00×
27Idaho~200K1.00×
28Ohio~900K0.99×
29Washington~600K0.99×
30Wisconsin~400K0.99×
31Kentucky~400K0.99×
32Oregon~300K0.99×
33West Virginia~100K0.99×
34Indiana~500K0.98×
35Maryland~500K0.98×
36Illinois~1M0.97×
37Virginia~700K0.97×
38Florida~2M0.95×
39Nevada~300K0.95×
40Colorado~400K0.94×
41Maine~100K0.94×
42Pennsylvania~900K0.93×
43New Hampshire~100K0.91×
44Delaware~80K0.91×
45New York~1.5M0.90×
46Connecticut~300K0.85×
47New Jersey~600K0.84×
48Rhode Island~80K0.84×
49Vermont~40K0.83×
50Washington, District of Columbia~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Patient, United States
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patient audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patient audience
#·InterestCategoryAffinity×
01PharmacyBusiness & Career2.50×
02Health insuranceBusiness & Career2.48×
03DentistryBusiness & Career2.36×
04Real propertyHome & Garden2.16×
05Life insuranceBusiness & Career2.10×
06Charitable organizationPolitics & Society1.90×
07RedditInternet & Social Media1.88×
08GeneticsKids & Family1.87×
09Discount storesShopping1.79×
10Cancer awarenessHealth1.77×
11Nonprofit organizationPolitics & Society1.70×
12Health careBusiness & Career1.69×
13TraditionPolitics & Society1.64×
14SubwayFood & Beverages1.63×
15McDonald'sFood & Beverages1.58×
16Organic foodFood & Beverages1.58×
17Credit cardsBusiness & Career1.57×
18Mortgage loansBusiness & Career1.57×
19Shopping mallsShopping1.55×
20InsuranceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patient audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patient audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.64×
Career OrientationPOWER1.63×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patient audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Risk AppetiteTHRILL0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patient have in United States?

Patient has an estimated audience of 30,254,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Patient fans?

66.3% of Patient fans are female, 33.7% are male, with an average age of 44.8 years.

03

Which brands do Patient fans like most?

Patient fans show strongest brand affinity for Health care (1.69×), Pharmacy (2.5×), and Reddit (1.88×) over the country average.

04

Where do Patient fans live in United States?

Patient fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Patient fans also like?

Beyond Patient itself, the audience over-indexes on Pharmacy (2.5×), Reddit (1.88×), Dentistry (2.36×), and Nonprofit organization (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Patient audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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