Patient Audience in United States

Patient has an estimated audience of 30,254,866 people in United States. 66.3% are female, 33.7% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Dentistry, Dollar General, Breaking news, Texas Roadhouse, Local news.

The average Patient fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dentistry, Dollar General, Breaking news, with strongest over-indexing on Dentistry (3.08× the country average). Demographically, the Patient audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Patient fans

Demographic split for Patient audience in United States
MetricValue
Female66.3%
Male33.7%
Average age44.8
Estimated audience size30,254,866

Audience persona

The typical Patient fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Dentistry.

Top regions in United States

Top regions ranked by reach for Patient in United States
RegionReachAffinity
California3,734,3531.12×
Texas2,938,6901.13×
Florida2,065,8151.01×
New York1,641,9330.97×
Georgia1,085,0591.16×
Illinois1,024,0641.02×
North Carolina975,7591.07×
Pennsylvania954,5480.94×
Ohio938,1731.01×
Michigan843,5611.07×
Virginia747,9991.01×
Massachusetts706,6501.19×
New Jersey669,4160.87×
Arizona649,8581.05×
Washington643,8241.06×
Tennessee630,6021.04×
Indiana542,2380.98×
Maryland528,6971.02×
Missouri506,3851.04×
South Carolina467,0831.03×
Colorado466,2340.98×
Alabama457,0451.08×
Minnesota452,1841.04×
Louisiana441,6181.13×
Wisconsin440,6220.97×
Oklahoma376,3781.12×
Oregon360,0701.04×
Kentucky356,8450.94×
Mississippi295,1571.18×
Nevada291,3621×
Utah275,6391.02×
Arkansas270,6711.09×
Connecticut256,4570.85×
Kansas246,8451.04×
Iowa244,6800.98×
New Mexico148,2560.98×
Idaho145,8950.96×
Nebraska145,8640.96×
West Virginia135,7190.96×
Hawaii131,7431.01×
New Hampshire108,8050.91×
Maine98,3340.91×
Rhode Island80,5700.84×
Montana78,1790.93×
Washington, District of Columbia76,0220.84×
Delaware70,9400.85×
South Dakota67,2670.96×
Alaska65,8881.02×
North Dakota64,5101.04×
Vermont40,1860.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patient audience
BrandAffinityCategory
Dentistry3.08×Business & Career
Dollar General2.01×Shopping
Breaking news1.62×Movies & TV
Texas Roadhouse1.71×Food & Beverages
Local news1.77×News
Wells Fargo1.57×Business & Career
Chase (bank)1.91×Business & Career
Health insurance2.48×Business & Career
J. C. Penney1.99×Shopping
Real property2.05×Home & Garden
Multiple myeloma awareness5.23×Health
Hormone3.09×Health
Made in USA2.24×Business & Career
Dollar Tree1.51×Shopping
Kroger1.68×Food & Beverages
Life insurance2.21×Business & Career
Menards1.81×Home & Garden
Publix1.87×Shopping
Diabetes mellitus type 2 awareness3.24×Health
Home insurance2.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patient audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Quality AwarenessPREMIUM1.14
TravellingTHRILL1.11
Career OrientationPOWER1.1
Need for SecurityCONSERVATISM1.06
IndulgenceJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Patient
CountryShare
United States34.9%
United Kingdom4.3%
India3.2%

See Patient audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Patient have in United States?

Patient has an estimated audience of 30,254,866 people in United States, concentrated in California and Texas.

What is the gender split and age of Patient fans?

66.3% of Patient fans are female, 33.7% are male, with an average age of 44.8 years.

Which brands do Patient fans like most?

Patient fans show strongest brand affinity for Dentistry (3.08×), Dollar General (2.01×), and Breaking news (1.62×) over the country average.

Where do Patient fans live in United States?

Patient fans in United States are most concentrated in California (reach 3,734,353), Texas (reach 2,938,690), and Florida (reach 2,065,815). These three regions account for the largest share of the active audience.

What other brands do Patient fans also like?

Beyond Patient itself, the audience over-indexes on Dollar General (2.01×), Breaking news (1.62×), Texas Roadhouse (1.71×), and Local news (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.