A data profile of the people who buy, follow and care about Physical therapy in Australia — modelled from more than twelve digital signal sources. Physical therapy has an estimated audience of 3,377,449 people in Australia.
The average Physical therapy fan in Australia is 44.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlight (software), Retirement community, Allied health professions, with strongest over-indexing on Spotlight (software) (1.53× the country average).
Demographically, the Physical therapy audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Physical therapy fan in Australia is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Physical therapy profile in Australia.
64.6% are female, 35.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 44.3 |
| Estimated audience size | 3,377,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Physical therapy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.5% |
| United Kingdom | 5.2% |
| Italy | 5.1% |
Where the Physical therapy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~80K | 1.09× | |
| 02 | New South Wales | ~1M | 1.01× | |
| 03 | Victoria | ~1M | 1.01× | |
| 04 | Queensland | ~800K | 1.00× | |
| 05 | Northern Territory | ~30K | 1.00× | |
| 06 | South Australia | ~300K | 0.99× | |
| 07 | Tasmania | ~70K | 0.96× | |
| 08 | Western Australia | ~400K | 0.95× |
The strongest cross-interests of the Physical therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allied health professions | Health | 2.90× | ||
| 02 | Manual therapy | Health | 2.67× | ||
| 03 | Arthritis awareness | Health | 2.43× | ||
| 04 | Retirement community | Kids & Family | 2.38× | ||
| 05 | Kinesiology | Health | 2.05× | ||
| 06 | Old age | Politics & Society | 2.04× | ||
| 07 | Retirement planning | Business & Career | 2.03× | ||
| 08 | Patient | Health | 1.96× | ||
| 09 | Human gastrointestinal tract | Health | 1.85× | ||
| 10 | Physical strength | Sports | 1.73× | ||
| 11 | Clinical trial | Health | 1.70× | ||
| 12 | Donation | Business & Career | 1.68× | ||
| 13 | Health care provider | Health | 1.67× | ||
| 14 | Self care | Health | 1.64× | ||
| 15 | Stress (biology) | Health | 1.60× | ||
| 16 | Massage | Health | 1.60× | ||
| 17 | Clinic | Health | 1.59× | ||
| 18 | Spotlight (software) | Technology & Electronics | 1.53× | ||
| 19 | Home repair | Home & Garden | 1.53× | ||
| 20 | Symptom | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Risk Appetite | THRILL | 0.86× |
Physical therapy has an estimated audience of 3,377,449 people in Australia, concentrated in New South Wales and Victoria.
64.6% of Physical therapy fans are female, 35.4% are male, with an average age of 44.3 years.
Physical therapy fans show strongest brand affinity for Spotlight (software) (1.53×), Retirement community (2.38×), and Allied health professions (2.9×) over the country average.
Physical therapy fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Physical therapy itself, the audience over-indexes on Retirement community (2.38×), Allied health professions (2.9×), Self care (1.64×), and Home repair (1.53×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Physical therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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