A data profile of the people who buy, follow and care about Old age in Australia — modelled from more than twelve digital signal sources. Old age has an estimated audience of 2,319,666 people in Australia.
Old age has an estimated audience of 2,319,666 people in Australia. 67.2% are female, 32.8% are male, average age 51.0. Top brand affinities: Elderly care, Aldi, Sustainable energy, Renewable energy, Breaking news.
Top brand affinities include Elderly care, Aldi, Sustainable energy, with strongest over-indexing on Elderly care (7.65× the country average).
Demographically, the Old age audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Old age fan in Australia is more female, around 51.0 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.
The key figures that characterise the Old age profile in Australia.
67.2% are female, 32.8% are male, average age 51.0.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 51.0 |
| Estimated audience size | 2,319,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 7% | |
| 30-39 | 10% | |
| 40-49 | 20% | |
| 50+ | 59% |
of the worldwide Old age audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 5.3% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Old age audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 7.65× | ||
| 02 | Diabetes mellitus type 2 awareness | Health | 6.76× | ||
| 03 | Sustainable energy | Home & Garden | 3.78× | ||
| 04 | Life insurance | Business & Career | 3.12× | ||
| 05 | Health insurance | Business & Career | 2.96× | ||
| 06 | Renewable energy | Business & Career | 2.93× | ||
| 07 | Aldi | Shopping | 2.71× | ||
| 08 | Breaking news | Movies & TV | 2.22× | ||
| 09 | Refrigerator | Home & Garden | 2.20× | ||
| 10 | Charitable organization | Politics & Society | 2.11× | ||
| 11 | Nonprofit organization | Politics & Society | 2.00× | ||
| 12 | Solar energy | Home & Garden | 2.00× | ||
| 13 | Home Appliances | Home & Garden | 1.84× | ||
| 14 | Organic food | Food & Beverages | 1.78× | ||
| 15 | Airbnb | Travel & Leisure | 1.70× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | Health care | Business & Career | 1.61× | ||
| 18 | Insurance | Business & Career | 1.61× | ||
| 19 | Hobby | Home & Garden | 1.59× | ||
| 20 | Energy | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.75× | |
| Quality Awareness | PREMIUM | 2.59× | |
| Tradition | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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