A data profile of the people who buy, follow and care about Solar energy in Australia — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 4,450,757 people in Australia.
The average Solar energy fan in Australia is 45.9 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Photovoltaics, Solar power, Renewable energy, with strongest over-indexing on Photovoltaics (4.69× the country average).
Demographically, the Solar energy audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Solar energy fan in Australia is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaics.
The key figures that characterise the Solar energy profile in Australia.
44.9% are female, 55.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 45.9 |
| Estimated audience size | 4,450,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Solar energy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~100K | 1.44× | |
| 02 | South Australia | ~400K | 1.19× | |
| 03 | Queensland | ~1M | 1.04× | |
| 04 | New South Wales | ~1.5M | 0.95× | |
| 05 | Western Australia | ~500K | 0.95× | |
| 06 | Northern Territory | ~40K | 0.91× | |
| 07 | Tasmania | ~80K | 0.87× | |
| 08 | Victoria | ~1M | 0.82× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 5.49× | ||
| 02 | Solar cell | Home & Garden | 5.32× | ||
| 03 | Photovoltaics | Home & Garden | 4.69× | ||
| 04 | Automotive design | Business & Career | 3.78× | ||
| 05 | Sustainable energy | Home & Garden | 3.64× | ||
| 06 | Solar panel | Home & Garden | 3.60× | ||
| 07 | Solar power | Home & Garden | 3.44× | ||
| 08 | Air pollution | Health | 3.41× | ||
| 09 | Electric car | Cars & Mobility | 3.16× | ||
| 10 | Renewable energy | Business & Career | 3.08× | ||
| 11 | Traffic | Cars & Mobility | 3.04× | ||
| 12 | Supercheap Auto | Cars & Mobility | 2.75× | ||
| 13 | Tire | Cars & Mobility | 2.56× | ||
| 14 | Used car | Cars & Mobility | 2.40× | ||
| 15 | Home repair | Home & Garden | 2.12× | ||
| 16 | Electricity | Home & Garden | 1.99× | ||
| 17 | Price | Shopping | 1.99× | ||
| 18 | ABC News (Australia) | Movies & TV | 1.87× | ||
| 19 | Home construction | Home & Garden | 1.80× | ||
| 20 | Automobiles | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.57× | |
| Patriotism | CONSERVATISM | 1.52× | |
| DIY Mentality | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Mindfulness | BALANCE | 0.67× | |
| Indulgence | JOY | 0.68× |
Solar energy has an estimated audience of 4,450,757 people in Australia, concentrated in New South Wales and Queensland.
44.9% of Solar energy fans are female, 55.1% are male, with an average age of 45.9 years.
Solar energy fans show strongest brand affinity for Photovoltaics (4.69×), Solar power (3.44×), and Renewable energy (3.08×) over the country average.
Solar energy fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~1M), and Victoria (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Solar power (3.44×), Renewable energy (3.08×), Supercheap Auto (2.75×), and Solar panel (3.6×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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