A data profile of the people who buy, follow and care about Tire in Australia — modelled from more than twelve digital signal sources. Tire has an estimated audience of 3,169,054 people in Australia.
Tire has an estimated audience of 3,169,054 people in Australia. 25.9% are female, 74.1% are male, average age 42.5. Top brand affinities: Solar energy, Air pollution, SUVs, Used car, Electric vehicle.
Top brand affinities include Solar energy, Air pollution, SUVs, with strongest over-indexing on Solar energy (2.56× the country average).
Demographically, the Tire audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Tire fan in Australia is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tire profile in Australia.
25.9% are female, 74.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 42.5 |
| Estimated audience size | 3,169,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Tire audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 3.68× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 3.40× | ||
| 03 | Electric vehicle | Cars & Mobility | 3.08× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 2.92× | ||
| 05 | Solar energy | Home & Garden | 2.56× | ||
| 06 | Electric car | Cars & Mobility | 2.40× | ||
| 07 | Racing games | Games | 2.34× | ||
| 08 | Motorboat | Cars & Mobility | 2.34× | ||
| 09 | Lawn mower | Home & Garden | 2.28× | ||
| 10 | Mechanical engineering | Business & Career | 2.18× | ||
| 11 | Car dealership | Cars & Mobility | 2.07× | ||
| 12 | Used car | Cars & Mobility | 2.00× | ||
| 13 | SUVs | Cars & Mobility | 1.93× | ||
| 14 | Wikipedia | Internet & Social Media | 1.75× | ||
| 15 | Motorcycles | Cars & Mobility | 1.72× | ||
| 16 | Plumbing | Home & Garden | 1.71× | ||
| 17 | Refrigerator | Home & Garden | 1.68× | ||
| 18 | Formula One | Sports | 1.64× | ||
| 19 | Bicycle | Cars & Mobility | 1.57× | ||
| 20 | Subway | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.68× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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