A data profile of the people who buy, follow and care about Tire in Finland — modelled from more than twelve digital signal sources. Tire has an estimated audience of 565,105 people in Finland.
Tire has an estimated audience of 565,105 people in Finland. 21.3% are female, 78.7% are male, average age 42.1. Top brand affinities: Ice Hockey World Championships, Škoda Auto, Solar energy, Valtteri Bottas, Tesla Motors.
Top brand affinities include Ice Hockey World Championships, Škoda Auto, Solar energy, with strongest over-indexing on Ice Hockey World Championships (1.65× the country average).
Demographically, the Tire audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
The typical Tire fan in Finland is more male, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Tire profile in Finland.
21.3% are female, 78.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 42.1 |
| Estimated audience size | 565,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Tire audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.17× | ||
| 02 | Peugeot | Cars & Mobility | 3.10× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 3.06× | ||
| 04 | Solar energy | Home & Garden | 2.96× | ||
| 05 | Tesla Motors | Cars & Mobility | 2.83× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.80× | ||
| 07 | Hyundai | Cars & Mobility | 2.80× | ||
| 08 | Mazda | Cars & Mobility | 2.79× | ||
| 09 | Citroën | Cars & Mobility | 2.75× | ||
| 10 | Subaru | Cars & Mobility | 2.71× | ||
| 11 | Volvo | Cars & Mobility | 2.61× | ||
| 12 | Lawn mower | Home & Garden | 2.51× | ||
| 13 | Volkswagen | Cars & Mobility | 2.33× | ||
| 14 | Electric vehicle | Cars & Mobility | 2.29× | ||
| 15 | SUVs | Cars & Mobility | 2.11× | ||
| 16 | Toyota | Cars & Mobility | 2.10× | ||
| 17 | Renewable energy | Business & Career | 1.94× | ||
| 18 | Valtteri Bottas | Sports | 1.91× | ||
| 19 | Twitch | Games | 1.90× | ||
| 20 | Ice Hockey World Championships | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Risk Appetite | THRILL | 1.33× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Creativity | OPEN | 0.69× | |
| Pet Ownership | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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