A data profile of the people who buy, follow and care about Formula One in Australia — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 4,880,140 people in Australia.
The average Formula One fan in Australia is 40.5 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Adventure, Oscar Piastri, Supercheap Auto, with strongest over-indexing on Adventure (1.55× the country average).
Demographically, the Formula One audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Formula One fan in Australia is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Adventure.
The key figures that characterise the Formula One profile in Australia.
26.0% are female, 74.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 40.5 |
| Estimated audience size | 4,880,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Formula One audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.20× | |
| 02 | Western Australia | ~700K | 1.15× | |
| 03 | Australian Capital Territory | ~100K | 1.09× | |
| 04 | New South Wales | ~2M | 1.05× | |
| 05 | Tasmania | ~100K | 1.02× | |
| 06 | South Australia | ~400K | 0.99× | |
| 07 | Queensland | ~1M | 0.89× | |
| 08 | Northern Territory | ~40K | 0.86× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MotoGP | Sports | 3.10× | ||
| 02 | Lewis Hamilton | Sports | 2.87× | ||
| 03 | Oscar Piastri | Sports | 2.84× | ||
| 04 | Motorcycle racing | Cars & Mobility | 2.31× | ||
| 05 | Muscle car | Cars & Mobility | 2.23× | ||
| 06 | Supercar | Cars & Mobility | 2.19× | ||
| 07 | Engine | Cars & Mobility | 2.12× | ||
| 08 | Commercial vehicle | Cars & Mobility | 2.12× | ||
| 09 | Motorcycling | Cars & Mobility | 2.00× | ||
| 10 | Supercheap Auto | Cars & Mobility | 1.99× | ||
| 11 | Motorsport | Cars & Mobility | 1.92× | ||
| 12 | Driving | Cars & Mobility | 1.73× | ||
| 13 | RVs | Cars & Mobility | 1.64× | ||
| 14 | BP | Cars & Mobility | 1.59× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.58× | ||
| 16 | Adventure | Travel & Leisure | 1.55× | ||
| 17 | SUVs | Cars & Mobility | 1.55× | ||
| 18 | Building | Home & Garden | 1.55× | ||
| 19 | Wheel | Cars & Mobility | 1.54× | ||
| 20 | Freight transport | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Luxury Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.84× |
Formula One has an estimated audience of 4,880,140 people in Australia, concentrated in New South Wales and Victoria.
26.0% of Formula One fans are female, 74.0% are male, with an average age of 40.5 years.
Formula One fans show strongest brand affinity for Adventure (1.55×), Oscar Piastri (2.84×), and Supercheap Auto (1.99×) over the country average.
Formula One fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Oscar Piastri (2.84×), Supercheap Auto (1.99×), Motor vehicle (1.58×), and Motorcycle racing (2.31×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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