A data profile of the people who buy, follow and care about Tire in Switzerland — modelled from more than twelve digital signal sources. Tire has an estimated audience of 934,507 people in Switzerland.
Tire has an estimated audience of 934,507 people in Switzerland. 26.2% are female, 73.8% are male, average age 39.5. Top brand affinities: Solar energy, AutoScout24, Air pollution, Aldi, Used car.
Top brand affinities include Solar energy, AutoScout24, Air pollution, with strongest over-indexing on Solar energy (4.67× the country average).
Demographically, the Tire audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Tire fan in Switzerland is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tire profile in Switzerland.
26.2% are female, 73.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 39.5 |
| Estimated audience size | 934,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Tire audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 5.76× | ||
| 02 | Gasoline | Cars & Mobility | 5.00× | ||
| 03 | Sandra Bullock | Movies & TV | 4.96× | ||
| 04 | Solar energy | Home & Garden | 4.67× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 4.16× | ||
| 06 | Car wash | Cars & Mobility | 3.71× | ||
| 07 | Automobile repair shop | Cars & Mobility | 3.25× | ||
| 08 | Used car | Cars & Mobility | 3.18× | ||
| 09 | Electric vehicle | Cars & Mobility | 3.06× | ||
| 10 | Škoda Auto | Cars & Mobility | 3.01× | ||
| 11 | Hyundai | Cars & Mobility | 2.87× | ||
| 12 | Motorcycle helmet | Cars & Mobility | 2.61× | ||
| 13 | Tesla Motors | Cars & Mobility | 2.58× | ||
| 14 | FC Bayern Munich | Sports | 2.39× | ||
| 15 | Toyota | Cars & Mobility | 2.35× | ||
| 16 | SUVs | Cars & Mobility | 2.28× | ||
| 17 | Volkswagen | Cars & Mobility | 2.04× | ||
| 18 | Bicycle | Cars & Mobility | 1.94× | ||
| 19 | Aldi | Shopping | 1.93× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Mindfulness | BALANCE | 0.68× | |
| Pet Ownership | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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