Rascasse Audience Intelligence

AutoScout24 Target Market in Switzerland

A data profile of the people who buy, follow and care about AutoScout24 in Switzerland — modelled from more than twelve digital signal sources. AutoScout24 has an estimated audience of 6,675,000 people in Switzerland.

#1among Used cars in Switzerland
#1among Brand in Switzerland
#1in Cars & Mobility

The average AutoScout24 fan in Switzerland is 37.6 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Top brand affinities include City car, Sustainable energy, Used Cars, with strongest over-indexing on City car (12.83× the country average).

Demographically, the AutoScout24 audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical AutoScout24 fan in Switzerland is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for City car.

Category: Cars & Mobility · Type: Brand · Subtype: Used cars

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the AutoScout24 profile in Switzerland.

Audience size
6.7M
in Switzerland
Gender
32.0%♀
68.0% male
Age
37.6
average years
Country rank
#1
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AutoScout24

32.0% are female, 68.0% are male, average age 37.6.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for AutoScout24 audience in Switzerland
MetricValue
Female32.0%
Male68.0%
Average age37.6
Estimated audience size6,675,000
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the AutoScout24 audience in Switzerland
Age bracketShare%
16-1922%
20-2922%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

12.5%

of the worldwide AutoScout24 audience comes from Switzerland.

Worldwide audience distribution share by country for AutoScout24
CountryShare
Germany27.9%
Italy22.0%
Switzerland12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AutoScout24 audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

AutoScout24 customers by region in Switzerland
#RegionReachAffinity×
01Aargau~400K1.50×
02Canton of Bern~700K1.46×
03Canton of St. Gallen~300K1.43×
04Solothurn~200K1.36×
05Luzern~300K1.31×
06Thurgau~200K1.30×
07Schwyz~100K1.22×
08Canton of Zürich~1M1.20×
09Valais~300K1.19×
10Graubünden~200K1.19×
11Fribourg~200K1.16×
12Ticino~300K1.07×
13Vaud~600K1.02×
14Basel-Landschaft~200K0.99×
15Canton of Zug~80K0.93×
16Schaffhausen~50K0.90×
17Neuchatel~100K0.83×
18Appenzell Ausserrhoden~20K0.78×
19Jura~30K0.76×
20Basel-City~200K0.75×
21Canton of Glarus~20K0.74×
22Canton of Obwalden~20K0.70×
23Canton of Nidwalden~20K0.69×
24Uri~10K0.59×
25Canton of Geneva~300K0.58×
26Appenzell Innerrhoden~4K0.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AutoScout24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AutoScout24 audience
#·InterestCategoryAffinity×
01City carCars & Mobility12.83×
02Auto showCars & Mobility12.50×
03Family carCars & Mobility10.15×
04Used CarsCars & Mobility10.11×
05Car dealershipCars & Mobility9.14×
06Efficient energy useTechnology & Electronics9.08×
07Sustainable energyHome & Garden8.93×
08Solar powerHome & Garden8.86×
09BYD AutoCars & Mobility8.76×
10Tesla MotorsCars & Mobility8.76×
11DrivingCars & Mobility8.61×
12Golf courseSports8.55×
13Used carCars & Mobility8.19×
14Golf clubSports8.19×
15Vintage carCars & Mobility7.97×
16The Championships, WimbledonSports7.74×
17SuzukiCars & Mobility7.34×
18Automotive designBusiness & Career6.18×
19Škoda AutoCars & Mobility5.84×
20ToyotaCars & Mobility5.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AutoScout24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AutoScout24 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.13×
Early Adopter MentalityPOWER0.96×
Social Media UsageJOY0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AutoScout24 audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.67×
Price SensitivityPREMIUM0.83×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AutoScout24's target market in Switzerland?

AutoScout24's target market in Switzerland covers an estimated 6,675,000 people, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of AutoScout24 customers?

32.0% of the AutoScout24 audience are female, 68.0% are male, with an average age of 37.6 years.

03

Which brands do AutoScout24 fans like most?

AutoScout24 fans show strongest brand affinity for City car (12.83×), Sustainable energy (8.93×), and Used Cars (10.11×) over the country average.

04

Where do AutoScout24 fans live in Switzerland?

AutoScout24 fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~700K), and Vaud (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do AutoScout24 fans also like?

Beyond AutoScout24 itself, the audience over-indexes on Sustainable energy (8.93×), Used Cars (10.11×), BYD Auto (8.76×), and Efficient energy use (9.08×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Used cars audiences in Switzerland

See AutoScout24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for AutoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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