A data profile of the people who buy, follow and care about BYD Auto in Switzerland — modelled from more than twelve digital signal sources. BYD Auto has an estimated audience of 909,923 people in Switzerland.
The average BYD Auto fan in Switzerland is 40.2 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include AutoScout24, City car, Efficient energy use, with strongest over-indexing on AutoScout24 (8.76× the country average).
Demographically, the BYD Auto audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical BYD Auto fan in Switzerland is more male, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the BYD Auto profile in Switzerland.
33.0% are female, 67.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 40.2 |
| Estimated audience size | 909,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the BYD Auto audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.69× | |
| 02 | Canton of St. Gallen | ~70K | 1.67× | |
| 03 | Ticino | ~60K | 1.65× | |
| 04 | Aargau | ~90K | 1.62× | |
| 05 | Thurgau | ~40K | 1.53× | |
| 06 | Luzern | ~50K | 1.44× | |
| 07 | Graubünden | ~30K | 1.40× | |
| 08 | Canton of Bern | ~100K | 1.38× | |
| 09 | Solothurn | ~30K | 1.22× | |
| 10 | Schwyz | ~20K | 1.22× | |
| 11 | Basel-Landschaft | ~20K | 1.16× | |
| 12 | Canton of Zug | ~10K | 1.10× | |
| 13 | Schaffhausen | ~8K | 1.05× | |
| 14 | Basel-City | ~40K | 1.04× | |
| 15 | Appenzell Ausserrhoden | ~4K | 0.96× | |
| 16 | Appenzell Innerrhoden | ~1K | 0.94× | |
| 17 | Canton of Nidwalden | ~3K | 0.93× | |
| 18 | Canton of Obwalden | ~3K | 0.92× | |
| 19 | Canton of Glarus | ~3K | 0.92× | |
| 20 | Uri | ~3K | 0.92× | |
| 21 | Jura | ~6K | 0.91× | |
| 22 | Neuchatel | ~20K | 0.89× | |
| 23 | Fribourg | ~20K | 0.74× | |
| 24 | Valais | ~30K | 0.73× | |
| 25 | Canton of Geneva | ~40K | 0.64× | |
| 26 | Vaud | ~50K | 0.55× |
The strongest cross-interests of the BYD Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault Zoe | Cars & Mobility | 9.00× | ||
| 02 | BMW i3 | Cars & Mobility | 9.00× | ||
| 03 | AutoScout24 | Cars & Mobility | 8.76× | ||
| 04 | City car | Cars & Mobility | 8.27× | ||
| 05 | Auto show | Cars & Mobility | 5.66× | ||
| 06 | Car dealership | Cars & Mobility | 5.52× | ||
| 07 | Family car | Cars & Mobility | 4.98× | ||
| 08 | Efficient energy use | Technology & Electronics | 4.78× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 4.72× | ||
| 10 | Hatchback | Cars & Mobility | 4.40× | ||
| 11 | Electric motorcycles and scooters | Cars & Mobility | 4.36× | ||
| 12 | Antique car | Cars & Mobility | 4.03× | ||
| 13 | Electric vehicle | Cars & Mobility | 3.71× | ||
| 14 | Tesla Motors | Cars & Mobility | 3.40× | ||
| 15 | Solar energy | Home & Garden | 3.38× | ||
| 16 | Škoda Auto | Cars & Mobility | 2.95× | ||
| 17 | Used car | Cars & Mobility | 2.70× | ||
| 18 | Sustainable energy | Home & Garden | 2.64× | ||
| 19 | Renewable energy | Business & Career | 2.44× | ||
| 20 | Aldi | Shopping | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.15× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| DIY Mentality | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
BYD Auto's target market in Switzerland covers an estimated 909,923 people, concentrated in Canton of Zürich and Canton of Bern.
33.0% of the BYD Auto audience are female, 67.0% are male, with an average age of 40.2 years.
BYD Auto fans show strongest brand affinity for AutoScout24 (8.76×), City car (8.27×), and Efficient energy use (4.78×) over the country average.
BYD Auto fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Aargau (reach ~90K). These three regions account for the largest share of the active audience.
Beyond BYD Auto itself, the audience over-indexes on City car (8.27×), Efficient energy use (4.78×), Car dealership (5.52×), and Plug-in hybrid (4.72×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for BYD Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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