Rascasse Audience Intelligence

Bicycle Audience in Switzerland

A data profile of the people who buy, follow and care about Bicycle in Switzerland — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 1,167,994 people in Switzerland.

#281among Topic in Switzerland
#9in Cars & Mobility

The average Bicycle fan in Switzerland is 42.0 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.

Top brand affinities include AutoScout24, Switzerland, Outdoor recreation, with strongest over-indexing on AutoScout24 (1.54× the country average).

Demographically, the Bicycle audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Bicycle fan in Switzerland is more male, around 42.0 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bicycle profile in Switzerland.

Audience size
1.2M
in Switzerland
Gender
41.6%♀
58.4% male
Age
42.0
average years
Country rank
#416
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle fans

41.6% are female, 58.4% are male, average age 42.0.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Bicycle audience in Switzerland
MetricValue
Female41.6%
Male58.4%
Average age42.0
Estimated audience size1,167,994
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Bicycle audience in Switzerland
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Bicycle audience comes from Switzerland.

Worldwide audience distribution share by country for Bicycle
CountryShare
United States19.9%
Italy5.6%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Bicycle fans by region: top regions in Switzerland
#RegionReachAffinity×
01Ticino~100K2.35×
02Canton of Zürich~400K2.02×
03Canton of Geneva~100K1.37×
04Basel-City~60K1.35×
05Vaud~100K1.28×
06Canton of Bern~100K1.24×
07Canton of Zug~20K1.23×
08Luzern~50K1.09×
09Aargau~80K1.04×
10Canton of St. Gallen~60K1.02×
11Appenzell Innerrhoden~1K0.99×
12Uri~4K0.93×
13Thurgau~30K0.92×
14Basel-Landschaft~30K0.92×
15Schwyz~20K0.92×
16Graubünden~30K0.91×
17Canton of Nidwalden~4K0.91×
18Canton of Glarus~4K0.91×
19Canton of Obwalden~4K0.90×
20Appenzell Ausserrhoden~5K0.88×
21Schaffhausen~8K0.85×
22Jura~7K0.85×
23Valais~40K0.84×
24Fribourg~30K0.82×
25Solothurn~30K0.82×
26Neuchatel~20K0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle audience
#·InterestCategoryAffinity×
01MotorcyclingCars & Mobility2.01×
02Backcountry skiingSports1.96×
03Motorcycle racingCars & Mobility1.92×
04MotoGPSports1.86×
05SnowboardSports1.82×
06Jannik SinnerSports1.78×
07Motor vehicleCars & Mobility1.73×
08Formula OneSports1.70×
09FC BaselSports1.67×
10AdventureTravel & Leisure1.65×
11SnowTravel & Leisure1.64×
12Real Madrid C.F.Sports1.63×
13Ski resortTravel & Leisure1.63×
14Winter sportSports1.62×
15Outdoor recreationSports1.58×
16Alpine skiingSports1.58×
17TransportCars & Mobility1.57×
18AutoScout24Cars & Mobility1.54×
19SwitzerlandTravel & Leisure1.53×
20VehiclesCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.51×
Price SensitivityPREMIUM1.36×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.94×
Early Adopter MentalityPOWER1.10×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle have in Switzerland?

Bicycle has an estimated audience of 1,167,994 people in Switzerland, concentrated in Canton of Zürich and Vaud.

02

What is the gender split and age of Bicycle fans?

41.6% of Bicycle fans are female, 58.4% are male, with an average age of 42.0 years.

03

Which brands do Bicycle fans like most?

Bicycle fans show strongest brand affinity for AutoScout24 (1.54×), Switzerland (1.53×), and Outdoor recreation (1.58×) over the country average.

04

Where do Bicycle fans live in Switzerland?

Bicycle fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle fans also like?

Beyond Bicycle itself, the audience over-indexes on Switzerland (1.53×), Outdoor recreation (1.58×), Vehicles (1.52×), and Real Madrid C.F. (1.63×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Switzerland

See Bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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