Rascasse Audience Intelligence

Bicycle Audience in Denmark

A data profile of the people who buy, follow and care about Bicycle in Denmark — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 934,230 people in Denmark.

#295among Topic in Denmark#11in Cars & Mobility

Bicycle has an estimated audience of 934,230 people in Denmark. 45.9% are female, 54.1% are male, average age 45.7.

Demographically, the Bicycle audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Social Media Usage, Travelling.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Bicycle profile in Denmark.

Audience size
934K
in Denmark
Gender
45.9%♀
54.1% male
Age
45.7
average years
Country rank
#437
Topic in Denmark
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle fans

45.9% are female, 54.1% are male, average age 45.7.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Bicycle audience in Denmark
MetricValue
Female45.9%
Male54.1%
Average age45.7
Estimated audience size934,230
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Bicycle audience in Denmark
Age bracketShare%
16-1910%
20-2914%
30-3914%
40-4923%
50+39%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Bicycle audience comes from Denmark.

Worldwide audience distribution share by country for Bicycle
CountryShare
United States19.9%
Italy5.6%
Japan5.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.83×
TravellingTHRILL0.63×
PatriotismCONSERVATISM0.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.44×
PatriotismCONSERVATISM0.62×
TravellingTHRILL0.63×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Denmark who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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