A data profile of the people who buy, follow and care about Bicycle in Sweden — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 1,210,607 people in Sweden.
Bicycle has an estimated audience of 1,210,607 people in Sweden. 40.8% are female, 59.2% are male, average age 45.2. Top brand affinities: Transport, Rhythm and blues music, Cycling, Breaking news, Wikipedia.
Top brand affinities include Transport, Rhythm and blues music, Cycling, with strongest over-indexing on Transport (1.7× the country average).
Demographically, the Bicycle audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Bicycle fan in Sweden is more male, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Transport.
The key figures that characterise the Bicycle profile in Sweden.
40.8% are female, 59.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 45.2 |
| Estimated audience size | 1,210,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Bicycle audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baggage | Fashion & Accessoires | 1.87× | ||
| 02 | Airplane | Cars & Mobility | 1.82× | ||
| 03 | Bicycle touring | Sports | 1.73× | ||
| 04 | Transport | Cars & Mobility | 1.70× | ||
| 05 | Geography | Business & Career | 1.65× | ||
| 06 | Tour de France | Sports | 1.64× | ||
| 07 | Wheel | Cars & Mobility | 1.62× | ||
| 08 | Magic (illusion) | Kids & Family | 1.60× | ||
| 09 | Bus | Cars & Mobility | 1.59× | ||
| 10 | Engraving | Home & Garden | 1.58× | ||
| 11 | Cycling | Sports | 1.56× | ||
| 12 | Breaking news | Movies & TV | 1.54× | ||
| 13 | Subscription business model | Shopping | 1.53× | ||
| 14 | Musical film | Movies & TV | 1.52× | ||
| 15 | Television network | Movies & TV | 1.52× | ||
| 16 | Rhythm and blues music | Music & Radio | 1.51× | ||
| 17 | Wikipedia | Internet & Social Media | 1.51× | ||
| 18 | News broadcasting | Business & Career | 1.50× | ||
| 19 | Singing | Music & Radio | 1.50× | ||
| 20 | High-definition television | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.22× | |
| Social Media Usage | JOY | 1.01× | |
| Healthy Lifestyle | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Travelling | THRILL | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.