A data profile of the people who buy, follow and care about Bicycle in Netherlands — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 2,222,993 people in Netherlands.
The average Bicycle fan in Netherlands is 44.3 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Retirement community, with strongest over-indexing on Retirement community (1.56× the country average).
Demographically, the Bicycle audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 12 regions tracked by Rascasse.
The typical Bicycle fan in Netherlands is balanced, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Retirement community.
The key figures that characterise the Bicycle profile in Netherlands.
47.2% are female, 52.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 44.3 |
| Estimated audience size | 2,222,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Bicycle audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
Where the Bicycle audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.51× | |
| 02 | Zuid-Holland | ~600K | 1.16× | |
| 03 | North Brabant | ~400K | 1.08× | |
| 04 | Flevoland | ~60K | 1.03× | |
| 05 | Gelderland | ~300K | 0.99× | |
| 06 | Overijssel | ~200K | 0.98× | |
| 07 | Limburg | ~100K | 0.98× | |
| 08 | Utrecht | ~200K | 0.93× | |
| 09 | Friesland | ~80K | 0.89× | |
| 10 | Drenthe | ~60K | 0.89× | |
| 11 | Groningen | ~70K | 0.88× | |
| 12 | Zeeland | ~40K | 0.88× |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement community | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.15× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Social Media Usage | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Individualism | JOY | 0.72× | |
| Early Adopter Mentality | POWER | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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