A data profile of the people who buy, follow and care about Bicycle in Finland — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 499,341 people in Finland.
Bicycle has an estimated audience of 499,341 people in Finland. 41.3% are female, 58.7% are male, average age 43.0. Top brand affinities: Boats, Ski, Cycling, Helsinki Airport, Wheel.
Top brand affinities include Boats, Ski, Cycling, with strongest over-indexing on Boats (1.51× the country average).
Demographically, the Bicycle audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Bicycle fan in Finland is more male, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Boats.
The key figures that characterise the Bicycle profile in Finland.
41.3% are female, 58.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 43.0 |
| Estimated audience size | 499,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Bicycle audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airplane | Cars & Mobility | 1.83× | ||
| 02 | Bicycle touring | Sports | 1.80× | ||
| 03 | Baggage | Fashion & Accessoires | 1.80× | ||
| 04 | Tour de France | Sports | 1.75× | ||
| 05 | Geography | Business & Career | 1.65× | ||
| 06 | Wheel | Cars & Mobility | 1.64× | ||
| 07 | Helicopter | Cars & Mobility | 1.60× | ||
| 08 | Mountain bike | Sports | 1.59× | ||
| 09 | Commercial vehicle | Cars & Mobility | 1.59× | ||
| 10 | Racing bicycle | Sports | 1.58× | ||
| 11 | Electric motor | Cars & Mobility | 1.57× | ||
| 12 | Loader (equipment) | Cars & Mobility | 1.57× | ||
| 13 | Helsinki Airport | Travel & Leisure | 1.55× | ||
| 14 | Rallying | Sports | 1.54× | ||
| 15 | Machine tool | Home & Garden | 1.52× | ||
| 16 | Boats | Cars & Mobility | 1.51× | ||
| 17 | Ski | Sports | 1.51× | ||
| 18 | Cycling | Sports | 1.51× | ||
| 19 | Aircraft | Cars & Mobility | 1.51× | ||
| 20 | Magic (illusion) | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.18× | |
| Social Media Usage | JOY | 1.12× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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